Display PPC Specialist

Posted Dec 25

About Sticker Mule

Sticker Mule is the Internet's most "kick ass" brand. We are privately-owned, profitable, and powered by a globally distributed team who cares deeply about delivering a great customer experience at the highest standards. Our team operates from 17 countries, and we're always looking for more exceptional team members.

See more about our teams here.

Job description

The Display PPC Specialist is tasked with driving top-line growth through the design, execution, and optimization of non-search digital marketing campaigns.

Work performed

  1. Develop and manage display advertising campaigns, ensuring high click-through and conversion rates, with a focus on both prospecting and remarketing strategies.
  2. Curate targeted audiences based on behavioral, demographic, and other relevant data to align with campaigns and meet cost per acquisition goals.
  3. Identify and leverage high-value ad placements, developing strategies to increase traffic volume at scale.
  4. Monitor campaign performance rigorously, adjusting manual and automated bids to align with monthly business objectives.
  5. Optimize feeds and other components essential for dynamic, feed-based remarketing.
  6. Conduct comprehensive assessments of campaign setups, identifying and scaling high-value segments through adjustments in audience targeting, placement, contextual targeting, programmatic bidding, and creative optimization.
  7. Regularly report on campaign ROI, formulating proactive strategies to continuously meet and exceed business objectives.

Requirements

  1. A minimum of 5 years of professional experience in marketing.
  2. Certification in Google Ads.
  3. Demonstrated creative and strategic thinking skills.
  4. Proficiency in using analytics tools, such as Google Analytics.
  5. Experience with various display advertising platforms, including Taboola, Yahoo Gemini, Criteo, Amazon Ads, and other DSPs.

Compensation

  1. $115K+ based on experience
  2. $10k signing bonus