Email Marketer
We are looking for a detail-oriented email marketer who can take our marketing and sales communications to the next level. This is a direct-impact role that will work closely with members of the marketing and sales teams to execute high-performing email communications that meet a variety of goals related to demand generation and customer engagement.
Responsibilities:
- Execute deep research to understand multiple buyer personas and craft compelling and engaging emails
- Support interactive planning sessions with marketing and sales to plan email marketing campaigns to support company strategy and revenue goals
- Plan, manage and optimize nurture email campaigns across three target markets: US health systems, UK health systems, and pharmaceutical organizations
- Plan, write and schedule all marketing emails to promote virtual and in-person events, content, and company or product announcements
- Customize email messaging for personas, based on persona profiles provided by sales or marketing
- Create email templates for the sales team to promote a piece of content, an event, or as cold outreach to a defined audience
- Analyze data to optimize strategies and improve email marketing performance, reporting out on campaign performance and proposed iterations to the broader sales and marketing team.
- Support broader marketing content creation
- Optimize subject lines, CTAs, and send times
- Utilize databases to lookup contact information
- Maintain brand voice
- Stay up to date with email marketing best practices, keep output fresh
About you:
- You are a strong writer and communicator who is both creative and analytical
- You have some experience working within a marketing or sales team
- You are self-motivated and able to research independently
- You love experimenting and continually improving. You often use the phrase “What if we tried…”
- You have a passion for marketing and developing data-driven strategies
- You are a team-player who enjoys working with a team of diverse backgrounds
- You are a stickler for deadlines who enjoy the occasional curveball
Requirements
- 2-3 years of experience on a marketing or sales team
- Provide several relevant writing samples as part of the interview process
- Bachelor’s degree preferred
- Familiarity with healthcare preferred
Benefits
- 401k contribution up to a maximum of 3% on base salary
- 70% contribution towards Health, Optical and dental plans including partner and family.
- 1 x Life & AD&D Insurance
- Holidays: 33 days per year inclusive of public holidays
- Flexible, autonomous working environment
- Travel expenses covered
- Spec your own environment
- Employee Assistance Program
- Team events