Email Marketing Manager
About Guaranteed Rate Companies:
The Guaranteed Rate Companies is a leader in mortgage lending and digital financial services. Headquartered in Chicago, the Guaranteed Rate Companies has more than 7,000 employees in over 850 branches across the U.S., serving all 50 states and Washington, D.C. Since its launch in 2000, Guaranteed Rate Companies has helped more than 1 million homeowners with home purchase loans and refinances, with a total loan volume of more than $116 billion in 2021 alone. The company has cemented itself as an industry leader by introducing innovative technology, offering low rates and delivering unparalleled customer service. Honors and awards include: Top Lender for Online Service for 2018 by U.S. News & World Report; Best Mortgage Lender for Online Loans and Best Mortgage Lender for Refinancing by NerdWallet for 2021; HousingWire’s 2020 Tecp00 award for the company’s industry-leading FlashClose technology; No. 3 ranking in Scotsman Guide’s 2021 list of Top Retail Mortgage Lenders; Chicago Agent Magazine’s Lender of the Year for six consecutive years; and Chicago Tribune’s Top Workplaces list for seven consecutive years. Visit rate.com for more information
What’s the Role?
We are looking for a talented Email Marketing Manager to join our digital marketing team. The Email Marketing Manager will be responsible for developing and executing effective email marketing campaigns that generate leads, drive revenue, and spread brand awareness for Guaranteed Rate. The ideal candidate will have a proven track record of success in email marketing, excellent analytical skills, and strong project management abilities.
Pay Range: 80k to 100k annual pay
Responsibilities:
- Develop and execute email marketing campaigns to generate leads and drive revenue for various mortgage products/services
- Work collaboratively with our creative team to create engaging and effective content that resonates with our target audience
- Develop and maintain an email marketing calendar that aligns with our business objectives and marketing goals
- Implement A/B testing to optimize email campaigns for maximum engagement and conversion rates
- Utilize marketing automation tools to segment and target our email lists based on subscriber behavior and preferences
- Monitor and analyze email campaign metrics, including open rates, click-through rates, and conversion rates, to identify opportunities for improvement
- Stay up-to-date with the latest email marketing trends, best practices, and industry developments, and implement new strategies as needed
- Maintain strong deliverability standards and keep IP and domain reputation in good standing
Requirements:
- Bachelor’s degree in marketing, communications, or a related field
- Minimum of 3 years of experience in email marketing, preferably in the financial services industry
- Excellent written and verbal communication skills
- Strong analytical skills, with the ability to analyze data and develop actionable insights
- Proficiency in email marketing automation platforms such as Salesforce Marketing Cloud (Braze, Iterable, are a plus).
- Experience with A/B testing, segmentation, and targeting strategies
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Knowledge of HTML, CSS, and responsive design principles is a plus
If you are a creative and results-driven email marketing professional with a passion for the mortgage industry, we encourage you to apply for this exciting opportunity.
Guaranteed Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason protected by law.