Email Marketing Specialist

Posted Jun 16

Role Title: Email Marketing Specialist (18hrs/week)

Location: This is a fully remote position; any city in US

Manager: Director of Product Marketing

Role Summary: 

This role owns email production and the execution of all email and sms assets. The person in this role will apply their email marketing expertise, technical skills and understanding of HTML to ensure brand visual quality, accuracy, delivery, and innovation of communications. Additionally, the person in this role should have Braze certifications, advising on best practices to build campaigns and canvases.

Responsibilities

  • Employs and ensures best practices and applies a high-level of creativity and efficiency in the production of email communications, specifically HTML emails, email journeys, newsletters and other communications as needed
  • Coordinates with marketing teams for scheduling, prioritization, and sending of proofs to internal teams; then completes revisions and finalizes execution of assigned projects on deadline and on strategy
  • Prepares all email journeys for brand, product, growth and scales our growing transactional communications and receipts for members pre and post appointments according to brand style and legal guidelines, and proofs for quality assurance
  • Responsible for other tactical communication projects, as directed by the manager
  • Coordinate with multiple teams from Marketing, Operations to Engineering teams to setup and execute campaigns
  • Monitor the marketplace to keep ahead on best practices and strategies of our competitors and other leading marketers
  • Flexibility and ability to commit up to 20 hours per week depending on workload.

Requirements

  • Bachelor's Degree 
  • At least 2-3 years in an Email Marketing Role
  • Intermediate knowledge of HTML and API calls plus experience in Microsoft Excel
  • Minimum 1 year experience working with Braze email marketing platform or similar platforms like Braze, Hubspot, Salesforce Marketing Cloud Understanding of email marketing best practices
  • Experience in developing and implementing automated email campaigns
  • Ability to manage multiple projects at the same time under short deadlines
  • Excellent teamwork, communication, and time-management skills

About Us: 

Founded in 2017 by Carolyn Witte and Felicity Yost, Tia is the modern medical home for women. We are trailblazing a new paradigm for women’s healthcare that treats women as whole people vs. parts or life stages. Blending in-person and virtual care services, Tia’s “Whole Woman, Whole Life” care model fuses gynecology, primary care, mental health and evidence-based wellness services to treat women comprehensively. By making women’s health higher quality and lower cost, Tia makes women healthier, providers happier, and the business of care delivery stronger — setting a new standard of care for women everywhere.

Tia has raised more than $132 Million in venture capital funding to date, including a recent $100 Million Series B investment, one of the largest early-stage rounds ever for a healthcare company focused on women. Tia has ambitious plans to scale its “whole-woman, whole-life” model to more than 100,000 women by 2023. We’ll do this by growing virtual and in-person operations in existing and new markets while expanding its service lines to care for women throughout their entire lives -- from puberty to menopause. Since launching in 2017, Tia has grown to serve thousands of women aged 18-80 with blended in-person and virtual care in New York City, Los Angeles, Phoenix and soon San Francisco. 

We’re building a world class team to reimagine women’s healthcare. We’re an interdisciplinary team of clinicians, researchers, designers, technologists and operators who have seen firsthand how broken the healthcare system is for women. We’re united by a powerful mission to enable every woman to achieve optimal health, as defined by herself, as well as a shared set of values and principles that define our business, products, and culture. 

Tia is building a culture of excellence — in people, process and product. This is our northstar value; 

What is excellence, exactly?

Excellence about constantly elevating yourself, it is the process of constantly striving to perform to the best of your abilities, and identifying your top potential through constant learning, experimentation and evolution. Excellence is not about achieving perfection, as that insinuates a pinnacle. Instead, in our terms, excellence is about the pursuit of constant improvement. We’re looking for people who want to go on that hard journey of constantly setting new personal records, and organizational records. 

We practice excellence at Tia by demonstrating the following types of behaviors: We chose (and actively choose) excellence as Tia’s highest order value because it crystalizes into one word several behaviors that we hold dear, specifically:

  1. A drive to constantly improve through experimentation, reflection. and an insatiable growth mindset — said another way, we’re energized by the possibility of invention, innovation, and iteration
  2. Being present in and grateful for the journey — not just the goal line. Perfection is static. Excellence is a process (more on this important distinction below)
  3. Asking why, then why again — because accepting “this is just the way it is” is not good enough
  4. Grit & perseverance — a maker mentality that involves “rolling up your sleeves”, but also deep care for oneself and for others
  5. A commitment to uncovering talents to unlock “rock star” potential across every individual

Furthermore, excellence reflects the “bigness” and the “boldness” of Tia’s mission and vision — a world in which every woman can achieve optimal health, as defined by herself.

Said another way, Tia’s mission is NOT to make healthcare incrementally better for women. Instead, we’ve intentionally set out to create a fundamentally new paradigm for modern women’s healthcare that’s truly excellent. We believe that creating a company that operates in a culture of excellence will manifest in our product. Reaching this goal is not an overnight pursuit or a “one and done.” We have not and will not “get it right” with the first swing. Rather, this higher order goal is a moving target — one we have not and will not ever fully “achieve.” By design, we will never be “done” with this work, but instead, we will be continuously in pursuit of our mission. It is this continuous pursuit — the journey, not the finish line — that truly embodies excellence. 

This position may require attendance at company and team off-sites and is subject the Company’s vaccine requirement, as permitted by law and subject to reasonable accommodation.

Tia is an equal opportunity employer. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and patients. We strongly encourage people of color and members of the LGBTQ+ community to apply. 

If you are committed to collaborative problem solving, creating high-quality and user-centric products, and want to make waves in women's healthcare, join us!