Enterprise and Solution Marketing Lead
Aiven is building the trusted open-source data platform for everyone.
Our customers choose Aiven to manage the software and everything related to it, so they can focus on building their own apps and services without worrying about data infrastructure.
We’ve got the will - our mission: make developers’ lives easier, and help companies grow their business sustainably and securely.
We’ve got the way - our values: openness, ownership and courage. We are proud of our positive and passionate working environment, and we are really excited about what we can achieve. With us, you will be free to contribute creatively and meaningfully.
We’ve got the funding - our trusted backers: with world-class investors like Atomico, IVP and Earlybird Venture Capital, in 2022 we raised Series D funding of $210M to fuel global expansion, sustainability and diversity in tech. With a recent valuation of $3B, we are one of the tech world’s most recent unicorns.
We have amazing customers - industry titans like Priceline, Comcast, Toyota, Adeo, Supermetrics, and many more. At Aiven, you'll join a team that empowers businesses worldwide, from startups to Fortune 500 enterprises, across diverse sectors in over 60 countries.
We value and celebrate the diversity of our people. We strive every day to build an inclusive workplace where all of us can thrive.
Come and read more about us at https://aiven.io/blog/what-is-aiven.
About the Position:
As a trusted open source data platform, Aiven powers a variety of businesses by providing streaming, transactional operations, caching, observability, and analytics solutions. Our services play an integral role in our customers’ technology infrastructure, and enable our customers to build innovative products and services such as quick-commerce engines for faster product delivery, or to optimize energy grids in real-time to increase the sustainability of energy supply and consumption.
We have an opportunity for an Enterprise and Solution marketing manager to engage and acquire enterprise-level customers. In this role, you will be responsible for developing and implementing targeted marketing strategies for the enterprise segment. You will work closely with the sales and marketing teams to create compelling marketing campaigns and materials that effectively communicate our unique value proposition.
Key to this position is knowledge of, and passion for engaging with, the decision making and influencer personas that drive IT & software technology procurement within enterprise customers, combined with strong GTM experience with a significant experience of B2B developer and technical decision maker focused GTM efforts. This role will report directly to the VP of Product Marketing.
Responsibilities:
- Develop and execute marketing strategies and campaigns targeting enterprise-level customers, driving alignment with, and execution of, company objectives and achievement of revenue growth goals.
- Collaborate with sales and product teams to create marketing materials and content that effectively communicate our value proposition to relevant personas within enterprise customers.
- Conduct market research and competitive analysis to identify industry trends and to evaluate opportunities for growth in the enterprise segment.
- Monitor and analyze the performance of marketing campaigns and adjust strategies as needed to optimize results.
- Establish and maintain relationships with key enterprise customers, industry influencers, and partners to expand our reach and brand awareness.
- Plan and execute events, webinars, and other engagement initiatives to connect with enterprise customers and generate leads.
Requirements:
- 5+ years of experience in B2B product/solution or industry marketing
- Passion for content that resonates with CXO/VP level audience
- Experience supporting & enabling sales and GTM teams
- Excellent communications and presentation skills
- Interest in creating highly engaging thought leadership content
- Ability to translate technical features to business benefits
- Collaborative skills to facilitate cross functional working
- Strong organization and project management skills
- Excellent English, both written and spoken
- Experience in working at or with hyper-scale cloud providers (AWS, Google Cloud or Microsoft Azure) is preferred
Benefits:
We are proud of our supportive and pragmatic organizational culture. We are solution-oriented and, at the same time, we cultivate an environment of trust and diversity where everyone can strive for excellence.
Besides our people and culture, at Aiven you will have:
- A dynamic environment in a rapidly growing, international business
- Highly experienced colleagues from a variety of backgrounds
- Flexible working hours, including remote work
- Ability to choose the devices and tools that make you work the best
- Mobile phone and subscription
- Participation in employee stock option plan
- Home Internet subscription
You will be part of a highly-skilled, tight-knit and growing team, making your contribution essential to what is becoming a truly unique success story. If you’re interested, send us your application and we'll take it from there.
Aiven provides equal employment opportunities to all employees and applicants for employment without regard to age, gender identity, national or ethnic origin, religion, sexual orientation, physical and mental ability, marital and family status or without regard to any other similar personal attributes.
Aiven complies with applicable local laws governing non-discrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, training and any other terms and conditions related to employment.