Field Marketing Lead
About Checkr
Checkr’s mission is to build a fairer future by designing technology to create opportunities for all. We believe all candidates, regardless of who they are, should have a fair chance to work. Established in 2014 and valued at $5B, Checkr is using technology to bring hiring to the next level. Our People Trust Platform uses machine learning to help thousands of companies modernize their background check process and make hiring safer, more efficient, and more inclusive. Some of our customers include Uber, Instacart, Doordash, Netflix, Compass Group, and Adecco.
A career with Checkr is an opportunity to work with some of the best and brightest minds, disrupt an industry for a better future, and give otherwise overlooked candidates access to employment. Checkr has been recognized as one of BuiltIn's 2023 Best Places to Work in the US and is a Y Combinator 2023 Breakthrough Company and Top Company by Valuation.
About the team/role
Are you ready to take your field marketing skills to the next level? Join our dynamic Checkr’s Marketing team and lead the charge in shaping our event strategy and execution. Your role will be pivotal in driving pipeline and revenue growth for Mid-Market and Enterprise customers. If you’re a strategic thinker, a hands-on executor, and a collaborator at heart, we want to hear from you. Join us and be part of an exciting journey to modernize the background check industry and build a fairer future by designing technology to create opportunities for all.
What you’ll do
- Event Strategy and Execution: Develop and execute a strategic annual event plan to fuel pipeline and revenue growth, focusing on key industry and partner events, associations, and communities.
- Stakeholder Engagement: Collaborate closely with sales, partner and marketing teams to integrate events into the Go-To-Market strategy and build strong relationships with industry partners, associations, and event organizers to secure strategic event participation and sponsorship opportunities.
- Event Playbook: Develop and manage a standardized pre-, during, and post-event playbook to ensure consistent and successful event execution while educating and partnering with stakeholders.
- Event Messaging: Collaborate with product marketing, leadership, and subject matter experts to integrate thought leadership and business priority messaging into events—craft compelling event promotion materials across email, social media and landing pages, and post-event follow-up communications.
- Data-Driven Approach: Define key performance indicators (KPIs) and establish metrics for measuring the success of different event types, conduct post-event analysis to assess performance and identify areas for improvement to refine event strategy.
- Budget Management: Efficiently manage the event budget, track expenses, and maximize ROI for each event.
- Innovation: Pilot new event types, formats and vendors across physical and virtual events to maximize the impact and achieve business objectives.
What you bring
- 8+ years of experience in field marketing in the B2B SaaS space
- Ability to work strategically and tactically on event execution
- Proven record of building effective sales, partner and marketing relationships
- Courage to take the initiative, pilot and evaluate new program types
- Experience using data and metrics to develop strategy and drive program improvements
- Well-organized with high attention to detail
- Experience using Salesforce and Marketo
- Willingness to travel up to 20% of the time
What you’ll get
- A fast-paced and collaborative environment
- Learning and development allowance
- Competitive compensation and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend, home office stipend
One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.
The base salary range for this role is $101,273 to $210,795.
Equal Employment Opportunities at Checkr
Checkr is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Checkr believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.
Checkr also welcomes the opportunity to consider qualified applicants with prior arrest or conviction records. Checkr’s commitment to diversity extends to hiring talented individuals in spite of a prior criminal history in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.