Field Marketing Manager
Working at Adaptavist
The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.
We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, Monday.com and Aha!
We make change happen. From anywhere.
Our flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.
About the role
As Field Marketing Manager for the North American region, you will be responsible for the execution of marketing activities across a geographical segment for The Adaptavist Group. Working in partnership with the sales development team for the region, together you will drive growth across the Group through the creation of high-quality pipeline. Together you will drive retention and growth in existing customer accounts whilst at the same time bring new target customers into the group, meet sales pipeline development and acceleration needs - and across everything; support our continued growth ambitions.
As a results-driven professional, you will thrive on overseeing the execution of a varied and busy program of marketing activities with a heavy focus on events. You will have advanced organizational skills, and love building strong relationships with a truly data driven mindset.
What you'll be doing
Marketing planning and execution
- Actively contribute to regular regional marketing planning in conjunction with your team, to bring your expertise to activity/project budgeting
- Activate and oversee all campaigns whilst closely collaborating with all other teams/suppliers for successful outcomes which will heavily focus on integrated multi-channel campaigns and regional events
- Plan, manage and execute integrated, multi-channel demand generation programs, incorporating events, organic and paid media, email marketing, and even direct mail.
- Work with wider team for messaging/communications around events, ensuring cohesion and consistency as needed - aligned to our goals and target audiences
- Work with suppliers, partners to coordinate and oversee end-to-end details of events including event communications, logistics such as venue selection and contracts, budgeting, booth design, and on-site execution.
- Align to and collect key metrics for the region to understand the impact being created, with regular stakeholder reporting and optimisation.
- Support enablement with sales and ensure the team is enabled across all related marketing campaign outreach and qualified lead follow-ups.
Measurement and outcomes focus
- Measures and reports on the impact of the marketing initiatives, recommending revised activities to improve ongoing results to continuously optimize marketing strategies
- Support enablement of regional business development and sales development - to maximise the outcomes of campaigns and activities.
Team Contribution
- Influence and foster strong networks with your business partners by presenting your work in meetings across the business.
- Contribute to improvement initiatives across the Group to support the wider development and growth of the Group, fostering a culture of continuous improvement.
What we're looking for
- 5+ years Marketing experience, preferably in the Professional Services or Tech Industry, across a broad range of multi-channel, integrated marketing activities with a particular focus on events execution
- Exceptionally good at understanding the needs and expectations of a diverse set of customers and stakeholders
- Confident and self-assured communicator. Experience of managing agencies, suppliers, contractors and direct reports and also able to influence widely to build relationships
- Data-led, a strong handle of marketing metrics and a high level of understanding web analytics/tracking/reporting, ensuring all marketing is highly measurable and contributes towards our B2B KPIs
- Excellent organizational and prioritization skills - experience of leading and managing multiple complex projects with attention to detail but also an ability to think innovatively and creatively
- Proven track record of understanding how to build and deploy campaigns to achieve the desired outcomes; on time and on budget and with the right quality
- Strong knowledge of regional demand generation strategies and tactics, including account segmentation, content localization and content personalization
- Strong analytical and problem solving skills
- Excellent English written and verbal communication skills
- Ability to travel, as needed, to support key initiatives
A few nice to haves
- Knowledge of the Atlassian partner ecosystem or similar technology partner ecosystems is a strong advantage
- Experience within a fast-paced, fast-growth software/technology consulting environment
- Experience with Atlassian Jira, Confluence, Trello, Slack, Hubspot and Monday.com desirable
#LI-BD1
At Adaptavist, we are committed to promoting a diverse and inclusive community, and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status. From our family-friendly policies to our flexible work environment we offer a range of benefits and policies in order to support staff from all different backgrounds. If you have any questions, please do ask us.
Check out our WORK180 page
Check out our Flexa page
We look forward to your application!