Field Marketing Manager
Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.
Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today’s data-driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.
As the Field Marketing Manager, NA, you are an experienced Demand Marketer that wants to join our growing team. In this role, you will create and manage B2B lead generation campaigns to drive high quality leads for our sales team. You’ll lead the strategy, planning and execution of content and messaging to the right audience at the right time. We want someone with a strong sense of ownership that expects to be hands-on from start to finish. PR background/experience is desired.
Why do we need you?
- To drive growth and demand for our latest product, CisionOne, in the North American region as well as support Brandwatch field marketing when/if needed.
What you’ll be doing:
- Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments
- Work closely with our NA sales team and forge strong communication and processes between teams.
- Execute regional field marketing campaigns including email campaigns, trade shows, owned events, direct marketing, webinars, and other lead generation activities
- Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions
- Plan and execute digital marketing strategy collaboratively with other parts of the marketing org
- Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads.
- Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards.
What we need you to bring:
- BA/BS degree, preferably in marketing, PR or business.
- 5+ years of marketing experience, preferably in B2B marketing including specific experience with content marketing, multi-touch campaigns, demand generation, and multi-channel
- Experience with A/B testing, inbound and outbound marketing tactics.
- Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads.
- Deep understanding of how to manage and optimize the lead handoff from marketing to sales.
- Demonstrated success working in a collaborative, cross-team capacity—both internally and externally. Programs and tactics such as email, webinars, digital, social, paid and content partnerships.
- Experience in the software industry sector, highly desirable.
- Demonstrated track record of generating innovative content and campaigns that exceed target goals.
Knowledge & Skills:
- Knowledge of Marketo/Eloqua/SFDC (or similar)
- Strong written and verbal communication
- Strong attention to detail, accuracy and creative skills
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As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com
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