Field Marketing Manager

Posted Jun 20

About Credo AI 

Credo AI is a venture-backed company on a mission to empower organizations to responsibly build, adopt, procure and use AI at scale. Credo AI has built a pioneering platform for context-driven AI governance, AI risk assessment and compliance (to regulations like the EU AI Act and standards like NIST AI RMF, ISO 42001 etc) to ensure compliant, fair, and auditable development and use of AI. Our goal is to move responsible AI development from an “ethical” choice to an obvious one-by ensuring AI’s benefits are universally accessible while addressing the full spectrum of its risks. We aim to do this both by making it easier for organizations to integrate responsible AI Governance practices into their AI development and by collaborating with regulators/policymakers to set up appropriate ecosystem incentives. Founded in 2020, Credo AI has been recognized as a one of the Most Innovative Companies of 2024 by Fast Company, a Technology Pioneer by the World Economic Forum, named to the CBInsights' AI 100 List and World's Most Promising Startups list, and included in Fast Company’s Next Big Thing in Tech and Intelligent Applications Top 40 by Madrona, Goldman Sachs, Microsoft and Pitchbook.

About the Role

What we are looking for: 

Credo AI is seeking a strategic and results-driven Field Marketing Manager to spearhead our field marketing efforts. This is an exciting opportunity to develop and execute a comprehensive, global field marketing strategy that leverages a mix of on and offline events, and co-marketing initiatives for prospects, customers, and partners. 

Responsibilities Include:

  • Collaborate cross-functionally with Credo AI’s marketing and sales teams to craft and execute a cohesive field marketing strategy aligned with our broader GTM goals.
  • Develop a repeatable playbook for first-party and third-party events, including conferences, Credo AI's Global Responsible AI Leadership Summit, partner and customer programs, dinners, road shows, meetups, and executive briefings.
  • Become the go-to expert for regional field events, vetting, building, and managing the global events calendar. 
  • Manage end-to-end logistics and execution of all events, from event planning and promotional channels to vendor coordination, branded merchandise, staffing, and lead/metric tracking.
  • Run field marketing experiments across multiple regions, working closely with demand generation and sales to maximize pipeline within target accounts.
  • Collaborate with channel and ecosystem partners to develop co-marketing initiatives, enable partners with marketing resources, and drive joint demand generation activities.
  • Analyze performance data regularly to inform strategic decisions, iterate on programs, and ensure alignment with quarterly/annual targets.
  • Support global speaking opportunities by vetting inbound event requests, tracking engagements, and coordinating speaker logistics to ensure a seamless experience for Credo AI representatives.
  • Take a lead role in supporting Credo AI's annual Global Responsible AI Leadership Summit, Customer Advisory Board, and regional Summit experiences, managing logistics, promotion, and overall execution.
  • Assess ROI and impact of all event campaigns, utilizing data-driven insights to guide future investments.

Qualifications:

  • 5+ years of experience in B2B marketing with an emphasis on field marketing in enterprise software. 
  • Familiarity with Hubspot for lead management, reporting, and tracking program performance.
  • Proven ability to drive results through creative, on-budget field marketing programs.
  • Excellent cross-functional leadership and collaboration skills to work effectively with GTM teams.
  • Strong analytical mindset to dive deep into data, report on campaign results, and continuously optimize programs.
  • Superb attention to detail to juggle multiple events while maintaining high standards.
  • Growth mindset and a self-driven, roll-up-your-sleeves approach to achieve ambitious targets.

Compensation

The expected base salary range for this position is $130-$165k. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the specified location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Location & Remote Culture

We are a fully distributed company and are comfortable hiring in any location (location-specific legal requirements permitting). While this is a remote role and we're a fully distributed team, we routinely meet up in-person. We support individual members to coordinate in-person coworking whenever possible, and organize company-wide offsites multiple times a year. At Credo AI we value diversity, equity, and inclusion as core principles in our work environment, and the development of our product offerings, and we have implemented initiatives to foster and support these values.

Credo AI Benefits & Perks

  • Competitive Salary and Equity
  • Health: We offer health, dental, and vision coverage. We also offer an ergonomic benefit to cover the costs of equipment to help staff stay healthy while working, both in the office and at home.
  • Coworking: We will cover the cost of co-working spaces like WeWork and in-person meetups.
  • Unlimited PTO: Credo AI has unlimited time off to support our employees 
  • Generous Parental Leave: We offer up to 12 weeks of paid parental leave.
  • 401(k) plan for employees (US only)