Global Gated Content Lead
Company Description
YouGov is an international research data and analytics group.
We help the world’s most recognised brands, media owners and agencies to plan, activate and track better marketing activities. As pioneers of online market research, we have been building an ever-growing source of consumer data for the past twenty years. Creating the richest and most complete understanding of your customers’ complex lives. We call it living data.
We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do. Unlike our competitors, we understand how opinions and trends change from day-to-day, week-to-week and year-to-year. That’s why we have built a platform that gets you right to the source for reliable, accurate data that reflects the reality of a complicated world. Imagine if you could know what 17 million+ people in over 55 markets were thinking now? Or last week? And do so again and again? That’s why we’re different.
Rather than commissioned research that’s already out-of-date by the time it reaches someone’s inbox, our data is alive. So, no matter how quickly things change, our clients are always in the know.
YouGov. Living Consumer Intelligence.
The Culture
Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives.
Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us. We support flexible working arrangements where appropriate for a role, with many locations offering a hybrid office-and-remote working approach.
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.
Job Description
We are looking for a Global Gated Content Lead to take charge of our programme of downloadable reports across the world. These reports showcase our data’s depth and relevance to clients and prospects with the aim of driving people to the YouGov Platform so they can experience our data first hand.
What will I be doing day to day?
- Lead on the ideation of topic ideas for reports across all sectors and markets
- Develop ideas in tandem with local market needs, sector experts, data insights and key account targets
- Lead on editing and improvement of gated content
- Understand how our gated content fits in to the wider SP3 YouGov strategy and how it meets client wants
- Project manage the production of gated content until release to local markets, keeping all the stakeholders abreast of developments and timings
- Provide education on data storytelling within YouGov
- Understand how our competitors are developing their content and learn from them
- Manage the different stakeholders involved in the development of reports and gated content across sectors, building a successful network across the business, including but not limited to:
- Data insights
- Sector experts
- Local marketing
- ABM
- Creative
- Reporting
Qualifications
What do I need to bring with me?
- Deep knowledge of YouGov and its data products
- At least five years’ experience in marketing, content or PR
- Excellent knowledge of YouGov’s sectors and the trends that are relevant to them
- Track record of successful gated content campaigns and tangible results
- The ability to tell a story with data
- Experience working under pressure, and within tight deadlines
- A clear and concise writing style
- Confident and professional communication manner
- Experience working in a wider content and marketing team
- Experience interacting with a variety of key internal stakeholders at all levels
- An ability to project manage content projects
Additional Information
All your information will be kept confidential according to EEO guidelines.
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy