Global Paid Search Manager

Posted Aug 14

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

What you'll do

Cloudflare is looking for a global paid search leader who has a proven track record of driving strategy, planning, executing, and scaling paid search programs for high-growth software companies driving a measurable impact on pipeline creation and closed-won revenue. The right person for this role is a highly-focused search practitioner that wants to take their career to the next level working with a global team at a fast-growing company.

Global Paid Search Manager

The Global Paid Search Manager is accountable for successfully managing the global paid search strategy and execution across a portfolio of products, regional accounts and campaigns. This role will be responsible for working with internal teams across the company to execute an industry-leading paid search program in multiple languages.

Responsibilities

Function as the expert and lead on the program execution and optimization for Cloudflare’s enterprise paid search campaigns
Partner with the regional digital marketing team leads to understand requirements, challenges and ongoing resource requirements and create solutions at a global level
Work closely with the agency to:

Manage the execution and delivery of account maintenance/optimization activities,
Own the global keyword list and expansion of list
Own the ad copy creation process, updating all regions when new ads are available
Work closely with the CRO manager to optimize the paid search program landing page

Identification of landing page creation for all keywords, matching search intent to offer
Monitor all active bid strategies across the global account structure and the ongoing execution of bid management via scripting or automated software
Actively own the overall paid search budgets, managing against goals and pacing
Act as the main point of contact for paid search efforts for the paid search agency, internal departments, and any vendor teams (Google, Microsoft, etc)
Oversee the day-to-day management of agency team, providing strategic input, feedback & guidance
Function as the owner of all global performance reports related to paid search
Spearhead collaboration, facilitate discussions, planning, and project management of all paid search initiatives with the global campaigns team including ad copy updates, landing pages, etc
Manage and monitor the delivery of leads / opps / revenue on a daily basis and ensure the ongoing execution and optimization of all campaigns
Work in conjunction with CRO lead to oversee the development of strategic roadmaps, test plans, and risk/benefit analysis.
Active monitoring and sharing of paid industry news, trends, tools, and internal cross-team key learnings and incorporation of new technologies

Required Skills & Experience

8+ years working with paid search channels including Google Ads and Microsoft Ads
4+ year experience working in an agency or in-house environment for a B2B software company
Deep experience working directly within paid search advertising accounts, as the primary owner of the paid search platform and associated revenue/growth goals across multiple geographies
Experience optimizing to multiple conversion points within the B2B buying cycle
Experience working with enterprise paid search optimization platforms such as Search Ads 360, Marin Software or Kenshoo a plus
Experience with other paid media channels such as paid social, affiliate, display with a focus on conversion a plus
Experience developing presentation decks summarizing key insights
Excellent planning, project management, prioritization skills
Strong data-management skills
Strong analytical skills to analyze campaign effectiveness and ROI
Positive and flexible attitude for working in a fast-paced environment and be able to build strong relationships across various departments and functions
Ability to work effectively cross-functionally with a variety of roles, from executives to campaign managers and sales development teams
Great attention to detail, time management, and organization skills

Compensation

Compensation may be adjusted depending on work location.

For Colorado-based hires: Estimated annual salary of $124,000 - $152,000.
For New York City-based and California (excluding Bay Area) and Washington hires: Estimated annual salary of $140,000 - $171,000.
For Bay Area-based hires: Estimated annual salary of $147,000 - $179,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance

Financial Benefits

Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan

Time Off

Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.