Growth Marketing Manager
As the second member of Gravity’s marketing team, this role will be integral in building our marketing engine from the ground up. We’re looking for an experienced growth marketer to manage demand generation campaigns and digital marketing. You will partner with our sales, product, and climate strategy teams to develop, test, and execute experiments that drive new leads and pipeline. You’ll have a major impact on our business and growth trajectory, as well as an opportunity to define, lead, and build our Growth team.
In this role, you will:
- Design, execute, and measure integrated campaigns that drive top of funnel acquisition, pipeline creation, and ultimately closed-won bookings. (Examples of projects might be: building and managing a webinar program; creating and executing email marketing campaigns; developing and managing paid ads.)
- Shape strategies for marketing automation and our tech stack to build a best-in-class marketing organization.
- Come up with new ideas to generate pipeline, reach new valuable customer segments, or increase conversion and expand successful projects into repeatable marketing programs.
Qualifications:
- 3-5 years in marketing, growth, business operations, management consulting, analytics, or a related field; experience in B2B enterprise software and high-growth startups preferred
- Experience generating demand and building marketing campaigns and programs from scratch with proven examples of driving pipeline and improving funnel conversion
- Experience setting up and managing Facebook, LinkedIn, Google, and other digital ad campaigns
- Working knowledge of marketing automation, SEO, and campaign attribution tools
- Experience using quantitative analysis to identify growth opportunities and drive revenue
- Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
- A plus: Experience with SQL, Python, and/or other data analysis tool
We’re looking for someone who has:
- A growth mindset, comfort with ambiguity, and strong personal accountability
- A desire to be both creative and data-driven
- A desire to drive meaningful business impact through experimentation
- An openness to giving/receiving feedback and a curiosity to learn new skills and domains
- Exceptional organizational and project management skills with a strong ability to prioritize and balance multiple work streams
- A desire to tackle the complex and urgent challenge of industrial decarbonization
Benefits:
- Competitive salary
- Health, vision, dental, and life insurance
- 401K matching
- Meaningful equity
- Unlimited PTO
- Remote and in-person flexible working options
- New hire stipend for home office upgrades
- Foundational impact at a seed-stage company transforming industrial sustainability
Who We Are:
Gravity Climate is a venture-backed startup that helps industrial businesses and their supply chain partners manage and reduce their carbon footprint. We’re building a software platform that makes it easy and cost-effective for companies to measure their emissions, decarbonize their operations, and promote their sustainability efforts. Together with our customers, our mission is to rapidly accelerate industrial decarbonization. Visit our team page for more about our company and values.