Growth Marketing Specialist

Posted Oct 24

At Ladders Inc. , we foster a dynamic, fast-paced environment designed to empower individuality and independence while building a sense of community. As we navigate an exciting growth phase, we embrace a test-and-learn culture, where innovation and experimentation are encouraged, and a trust-but-verified mindset ensures accountability and reliability. We are a team of high achievers who are deeply committed to our goals, yet we understand the importance of maintaining work-life balance. Vacation time and personal well-being are highly valued, and we believe that rest and rejuvenation lead to greater productivity and creativity. Though we operate as a fully remote team, we prioritize accessibility and collaboration through digital platforms like Slack and Google Meet, ensuring strong connections and seamless communication across all team members. We embrace open-mindedness, diversity, and inclusivity, creating an environment where everyone feels empowered to share their ideas and grow. If you thrive in a collaborative, innovative, and supportive work culture, where independence is celebrated and personal well-being is respected, you’ll find a home here.

We are seeking a Growth Marketing Specialist who can drive results across multiple marketing channels and optimize our strategies for growth. The ideal candidate should have a robust understanding of performance marketing, SEO, social media, and UX/UI, combined with hands-on experience in leveraging data for conversion rate optimization. As a key contributor, you will work closely with our Head of Growth Marketing and other teams, managing day-to-day tasks while also driving strategic initiatives. This role requires someone confident in leading campaigns, optimizing performance, and working autonomously.

Key Responsibilities

  • Data Analysis: Monitor, analyze, and interpret data to measure performance and inform decision-making. Experience with Quantitative and Qualitative research methods. Experience will tools like Mixpanel, GA-4, Microsoft Clarity, Tableau, Semrush, Survey Monkey, Typeform
  • Performance Marketing: Oversee and optimize SEM, PPC, Display, and Programmatic campaigns to drive ROI and customer acquisition.
  • Copywriting: Write compelling copy for ads, emails, landing pages, and other short-form content.
  • Email Marketing: Develop, monitor and execute email marketing strategies to nurture leads and convert prospects.
  • Conversion Rate Optimization: Collaborate on UX/UI to improve conversion rates.Experience with CRO tools like VWO, Google Optimize, Optimizely, A/B Tasty Organic & Paid Social Media: Manage and optimize organic and paid social media strategies to grow audience and engagement.
  • SEO Knowledge: Understanding of SEO strategies focused on traffic generation and conversion optimization.
  • Partner & Affiliate Marketing: Ability to manage relationships with partners, agencies, and affiliates to expand reach.
  • Presentation & Branding: Create strong visual presentations and understand branding strategy.
  • AI Tools: Leverage tools like ChatGPT and Dalle-3 to drive efficiency in copywriting, content development and more.
  • Basic Web Design: Update wordpress posts using HTML and set email copy.
  • Budgeting & Forecasting: Assist with ad buying, budgeting, and forecasting for marketing campaigns.
  • Growth Marketing: Execute growth strategies that align with business objectives.

Requirements

  • 4+ years of experience in a similar marketing role
  • Strong analytical and data-driven mindset
  • Experiennce in performance marketing (SEM, PPC, Programmatic) with a proven track record of optimizing campaigns
  • Proficiency in email marketing tools, copywriting, and conversion rate optimization
  • Knowledge of UX/UI principles and how they relate to marketing
  • Understanding of organic and paid social media strategies
  • SEO experience, particularly in generating traffic that converts
  • Strong visual presentation skills and experience working with branding/advertisement
  • Basic web design knowledge (HTML/CSS).Familiarity with AI tools like ChatGPT to enhance marketing efficiency
  • Experience in ad buying, budget management, and forecasting
  • Self-starter able to work independently and manage projects with minimal oversight
  • Direct Sales Experience is a plus but not required Experience with project management tools like Monday.com, Jira, or Linear is a plus

$95,000 - $100,000 a year

If you thrive in a collaborative, innovative, and supportive work culture, where independence is celebrated and personal well-being is respected, you’ll find a home here.