Growth Marketing Specialist
Who we are:
- Sustain.Life is a high-energy, early-stage, VC-backed Climate Tech start-up. We focus on providing ESG solutions to our customers to support their ambitions in addressing the most challenging questions of our time. Our sustainability platform specializes in B2B solutions for corporate sustainability efforts, offering innovative technology solutions and industry experience to support business targets, personal goals and a vision of a sustainable future for everybody on the planet
- We are on a mission to create best-in-class software that changes the world, and we are looking for like-minded individuals to join us and help us grow. We are building a team that will help our users launch sustainability programs, benchmark their ESG performance, measure carbon emissions, set meaningful goals, execute reduction strategies, and ultimately share their progress with key stakeholders
- We are a Certified B Corporation which is a private certification of for-profit companies that have met high standards of social and environmental performance, accountability, and transparency, and we were Pitch Finalists in the 2022 SXSW Social and Culture category
- We are a fully remote workforce collaborating across US, UK, Ireland and a growing list of other countries. We have an incredible team of world-class experts, designers and technologists developing our platform, and at Sustain.Life, we take our mission seriously. In 2022, our entire carbon footprint was 522.78 Metric Tons of carbon, which we offset on behalf of our employees
Sustain.Life is looking for a Growth Marketing Specialist to join our Marketing team. The ideal candidate is creative and analytical with experience expanding and optimizing existing digital marketing efforts, focusing primarily on:
- Digital marketing – SEO, PPC, paid social, etc. in service of improving the customer journey to acquisition and retention
- Working with our content and marketing teams to review and leverage content for our campaigns, website, newsletters, videos, blog articles, drip marketing, and sales materials to support pipeline growth.
You’ll play a critical role in supporting the marketing strategy, managing PPC budgets and reporting on progress. Ideally, you’ll have a background in B2B SaaS marketing and already know your way around Google Ads, LinkedIn Ads, and other channels. Energy, enthusiasm, an entrepreneurial spirit, and the ability to learn are as important as experience. As much as we want someone to execute, we also want them to bring their own ideas and strategies to the table and be willing to experiment.
In this role, your core responsibilities will include:
- Develop and manage paid media campaigns, this includes ad planning, creation, and implementation on Google Ads, LinkedIn, and other potential paid media channels
- Manage the day-to-day health of all campaigns, with continual performance optimization to ensure KPIs are met
- Analyze campaign performance and make recommendations for optimization and improvement
- Implement A/B testing strategies to improve campaign performance and identify new opportunities
- Use analytics tools to measure and report on campaign performance, including tracking KPIs such as conversions and ROI
- Collaborate with cross-functional teams, including creative and content teams, to develop effective ads and landing pages
- Manage review generation and directory listings
- Capitalize on growth opportunities in areas like video editing, podcast distribution, website SEO, website maintenance, etc
- Stay up to date with sustainability and marketing industry trends and best practices to ensure our campaigns are cutting edge and effective
Who you are:
- Bachelor’s degree in marketing, advertising, or a related field
- 2+ years of experience in paid media management, preferably in a B2B environment
- Experience with PPC channels such as Google Ads and LinkedIn Ads is required
- Strong budget management skills and experience creating and optimizing campaigns for maximum ROI
- Experience with A/B testing and campaign optimization strategies
- Excellent analytical skills and the ability to use data to drive decisions
- Strong communication and writing skills and the ability to collaborate effectively with cross-functional teams
- Experience in HubSpot (Marketing Hub Enterprise) and related tools
Bonus experience we'd love to see:
- Startup experience. You’ve helped build new businesses from the ground up
- A passion for sustainability. You care about climate change and want to be part of the solution
Base Salary: $70,000 - $90,000
The base salary range represents the low and high end of the anticipated salary range for this position. The actual base salary offered for this position will depend on numerous factors including individual experience within the salary band and business objectives. Our base salary is just one component of Sustain.Life's competitive total compensation package that also includes quarterly variable compensation based on performance against quarterly OKRs; an Employee Stock Purchase Plan; as well as other region-specific health and retirement benefits.
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental, vision, Life/AD&D, short-term and long-term disability insurance
- Unlimited paid time off policy
- 401k plan
- Employee Stock Purchase Plan
- Generous parental leave policy
- Annual Learning & Development and Sustainable Goods Purchase Stipends
Interested? Great! We'd love to talk to you! Please apply directly to the role on our website https://boards.greenhouse.io/sustainlife.
If you don’t check every box, don’t let that stop you. We prioritize talent, passion, and drive over what looks good on paper. If you’re on the fence, we encourage you to hit the apply button and highlight what draws you to Sustain.Life.
Sustain.Life is an Equal Opportunity Employer - Minority/Women/Disability/Veteran/Gender Identity/Sexual Orientation/Age.