Head of Brand Paid Media
We are seeking a dynamic and experienced Head of Brand Paid Media to oversee and own HubSpot’s media strategy and execution for awareness, consideration, and demand-driving campaigns across brand, experiential, and the HubSpot Media Network.
Specifically, we want someone with demonstrated experience and a strong network that can help bring to life stunty, breakthrough placements, and executions that generate outsize impact for our campaigns and experiential executions.
This role will report to our Head of Paid Advertising with a dotted line into the Head of Brand & Social Marketing.
We're looking for someone who is:
- Strategy- & Insights-Driven: To develop and implement comprehensive paid media strategies, including digital, social, display, CTV/OLV, linear, OOH, and other relevant channels.
- A Seasoned Campaign Manager: Plan, execute, and optimize paid media campaigns across multiple platforms (including the buzzy and unconventional!) to drive brand awareness, consideration, and earned media that leads to revenue.
- Knows Great Brand Media Plans are a Mix of Math & Magic: Working closely with the Head of Brand on the paid media budget, allocating resources effectively, and developing accurate forecasts to move brand KPIs and get attention.
- Can Translate Wins and Optimize for Performance Through the Funnel: Monitor and analyze campaign performance, identify trends, and provide actionable insights to optimize campaign investments across channels and improve ROI.
- A Passionate Industry & Team Leader: Lead a high-performing brand paid media team, through experience, guidance, training, and mentorship.
- A Natural Collaborator: Work closely with brand, social, creative, partnerships, DR, RevOps, and other stakeholders to ensure alignment with overall marketing strategies and objectives, including full-funnel marketing efforts and a holistic planning approach where 1+1=3.
- A Motivating Partner: Evaluate and manage relationships with external agencies, vendors, channels, and tech partners to drive excellence in execution.
- A Culture Vulture: Stays updated on industry and cultural trends, best practices, and emerging technologies in paid media and digital marketing to drive innovation and maintain a competitive edge.
- An Innovator: Break the mold of traditional B2B media buying and push past the status quo with new top-of-funnel approaches.
Qualifications:
- 10+ years experience owning large advertising campaigns and budgets, and owning direct buys, for cross-channel execution.
- Strong knowledge of various paid media channels and platforms, including but not limited to Google/YouTube, Meta, LinkedIn, TikTok, programmatic advertising platforms, CTV/OLV/linear, podcasts & audio, OOH.
- Demonstrated experience in developing and executing breakthrough paid media strategies that drive outsize impact.
Base compensation range: 133-200k USD Annually (plus bonus and equity).
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy from Katie Burke, HubSpot’s Chief People Officer.
In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications, and other job-related reasons.
We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.
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We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
About HubSpot
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.
You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022, and has been recognized for award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.
Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees work across the globe in HubSpot offices and remotely. Visit our careers website to learn more about culture and opportunities at HubSpot.
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