Head of Demand Generation
At Eppo, we are building the future of experimentation, so that every company can have an entrepreneurial, customer oriented culture.
Our next-gen feature flagging and experimentation platform allows data, product and ML teams to run 10x more experiments with existing infrastructure and headcount. We dramatically lower the overhead of running AB experiments by automating all of the experiment operations work, and wrapping the results in collaborative workflows.
Our team is made up of veteran product builders from Airbnb, Snowflake and Slack, and our product is powering experimentation at some of top companies around the world. We’ve raised over $19M in Seed and Series A funding backed by top-tier venture firms like Menlo VC and Amplify Partners.
Watch a demo of Eppo on our homepage, read more on our blog, or check out our about us page to learn more about who we are!
About the Role
We are hiring a Head of Demand Gen to report directly to our CEO, and partner closely with our Head of Content and Product Marketing. In this role you will be responsible for creating, executing, managing and optimizing our growth strategy. You will have a deep understanding of our audiences, and be able to look through data to determine direction and opportunities.
Your Background
This individual understands today’s MarTech ecosystem deeply, and has experience marketing tools to technical audiences. This individual has spent time in the Marketing space and has a deep understanding of demand generation and growth for start-ups. Knowledge of data science and experimentation is a plus.
Attributes
- Business owner mindset: you are comfortable making choices in ambiguous situations, and think of the team's success and failure as your own.
- Organized: you have an appetite for organization and managing multiple workflows.
- Experimenter: you have a bias for speed, and are eager to roll up your sleeves and try new things.
- Communicator: you can communicate with stakeholders and customers and understand how to adjust to different ways of communication.
- Curiosity: You are a lifelong learner, and are obsessed with understanding why customers act the way they do.
Skills
- Facilitating and promote customer webinars and events to drive lead generation
- Develop and execute multi-channel campaigns
- Create and maintain lead and pipeline metrics (data collection, lead scoring, and analytics)
- Create customer personas and gain a deep understanding of their buying persona
- Strategize nurture campaigns to target consumers for varies stages of the sales lifecycle
- A growth mindset and strong accountability mentality
- Exceptional verbal and written communication skills
- Expertise and organizational management skills to onboard vendors/contractors as needed
Compensation
- Competitive salary and equity
- Top of the line health, dental, and vision insurance
- New laptop/equipment of your choice and whatever else you need to be productive
- Compensation for learning materials, tools, and resources to help you learn and grow
The typical compensation for this role ranges from $160,000-$200,000. At Eppo, we are dedicated to building an equitable and inclusive workspace, while encouraging entrepreneurship and growth.