Head of Growth Marketing
Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more.
The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY.
The Role:
We are looking for the Head of Growth Marketing to support user growth and marketing efforts in all our portfolio companies.
It's ahands-on role that will require guiding and advising teams as well as acting as an individual contributor getting your hands dirty.
Reporting to the Chief Growth Officer, you will have an incredible opportunity to make an impact and work closely with Flo and other portfolio companies.
You can join one of our hubs in London, Warsaw, or Cyprus or work remotely.
Responsibilities:
- Act as a champion for UA and Growth, providing expertise to our portfolio startups
- Explore, strategize, and execute emerging channel opportunities that we have not yet tested into, supporting our broader goal of channel diversification
- Work with our partners (eg Appsflyer, Google, Meta etc) on tailored industry insights and share the latest updates with the companies
- Host monthly knowledge sharing forums within the group, develop experimentations library
- Create a quarterly overview of the industry landscape, including key trends and market dynamics, competitor activities, new opportunities and potential areas for growth
- Evangelize the growth stack, tooling, and attribution within the group
What drives success for this role:
- 6+ years of user acquisition from strategy to execution in a start-up, in the mobile app space MUST
- Hands on UA track record is a must, advisory experience is a bonus
- “Growth hacker” mindset
- Good knowledge of marketing data stack, tracking, attribution, BU economics is a must
- Great communication skills, ability to build processes and influence cross-functionally
- Self-starter, resourceful, optimistic, and innovative. Comfortable taking on a high level of responsibility, and driving continuous improvement
- Ambitious, results-driven with a bias to action. You have a can-do-more approach, a passion to make an impact and exceed your goals
What we offer:
- An honest, open culture that emphasizes feedback because we understand this is the only way to truly grow, both individually and collectively
- You will be one of the key roles within the centralized function with the ability to shape our strategy
- Top of the market salary and meaningful equity. We will make an ambitious offer tailored to each person
- Work-life balance to suit everyone: flexible working hours, loyal sick leave policy
- Private healthcare insurance based on location