Head of Growth Marketing
At Zowie, we’re revolutionizing how businesses interact with their customers. We’re creating a future where AI Agents handle 100% of customer service interactions—delivering instant, personalized, and exceptional experiences.
We believe AI Agents represent the next major technological shift, and Zowie is positioned to lead the charge. Leading consumer brands like True Classic, Decathlon, and InPost already trust our AI Agents to be on the front line of their customer care efforts, handling millions of conversations monthly.
We’re looking for a visionary Head of Growth Marketing to help bring the power of Zowie AI to businesses worldwide. In this role, you’ll merge strategic thinking, creative innovation, and data-driven execution to fuel exponential growth.
This is more than just a job; it’s a chance to shape the future of customer experience. You’ll be at the forefront of a technological revolution—educating the market and driving adoption of a truly transformative technology.
What you'll do:
- Develop and execute demand generation campaigns: Generate a high-quality pipeline via multi-channel marketing campaigns (e.g., webinars, social media, email marketing, partnerships, content syndication, events, paid ads, podcasts, thought leadership).
- Make data-driven decisions: Identify, track, and analyze key metrics to inform strategic decisions and optimize campaigns.
- Experiment & innovate: Guide the growth strategy with learnings from frequent experimentation and quick iterations.
- Build and lead a high-performing team: Recruit, hire, train, and mentor a team of marketing professionals.
- Sales & Marketing Alignment: Collaborate closely with the sales team to ensure smooth lead flow and effective lead qualification.
- Manage the marketing technology stack: Select, implement, and manage marketing automation platforms, analytics tools, and other relevant technologies.
Ideally, you'll bring with you:
- Track record of high achievement in driving growth in sales-led B2B SaaS
- Naturally curious and creative mind willing to think outside the box and experiment
- Strong analytical thinking and data-driven decision-making skills
- Exceptional planning, project management, and organizational skills
- Experience working with marketing budgets of min. $500k per year
- Track record of successfully leading a team of strong professionals
- Clear and confident communication
Please note, as you'll be working a lot with the Teams in Europe (Central European Time), Zowie needs the Marketing Leader to be in Eastern or Central Time in North America. Thanks in advance for your understanding.