Head of Marketing Orchestration

Posted Apr 8

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 26 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

Your Mission

We are looking for a Head of Marketing Orchestration to join the Global Marketing team at BlaBlaCar. The Marketing Orchestration team's mission is to define local go-to market strategies and execute them across the funnel from acquisition to retention, leveraging creative studio assets. You will be reporting to the VP of Marketing and working with a team that will grow to approximately 10-15 reports in 2024. 

The team will have 2 main responsibilities:

- Marketing Orchestration: Leading and orchestrating local campaigns and go-to market action plans that are aligned with our business priorities and global marketing guidelines. Each Marketing Orchestrator will be responsible for their local market

- Content and assets creation: Our internal creative studio

Your Responsibilities

  • Lead a team of marketing orchestrators and internal creative talents, empowering them to evolve into strategic business sparring partners for business owners while fostering their professional growth
  • Be responsible for the yearly country marketing plans and accountable for the campaigns’ contribution to the overall business results
  • Act as a strategic sparring partner to business P&L owners 
  • Ensure seamless integration of the local go-to market with the global marketing strategy and brand positioning
  • Utilize global marketing insights to enhance and tailor local go-to-market strategies, ensuring alignment with overarching business goals
  • Offer valuable local perspectives and data to enrich the global marketing strategy, fostering adaptability and responsiveness to diverse market dynamics
  • Coordinate and prioritize local marketing needs and requests, within global marketing operations 
  • Foster a culture of collaboration by facilitating the exchange of best practices among diverse regions, promoting synergy and maximizing collective expertise

Your Qualifications

  • Approx. 10-15 years in marketing organizations covering marketing strategy and go-to market strategy, with a focus on B2C/C2C
  • Strong stakeholder management skills, with the ability to convince senior executives and sell internally your team
  • Exceptional people management skills with experience in managing different levels of seniority and growing talents within the team
  • Strong strategic thinking skills 
  • Strong data driven mindset
  • Structure and ability to prioritize projects in a fast moving environment 
  • Strong experience of working with international markets (Brazil is a plus) and in an international work environment
  • Excellent level of English
  • Ability to assess creative work in light of business impact
  • Nice to have: experience in the apps ecosystem and design-thinking experience

If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!

What we have to offer

  • Full remote possible in France. In Brazil, the position can only be based in Sao Paulo.
  • 4 additional weeks on top of legal maternity/paternity leaves
  • Financial support for home office equipment
  • Local meal plan policy and public transportation policy
  • Relocation package and visa support
  • Free unlimited carpooling & bus rides
  • Personal growth via trainings, mentorship, and internal mobility programs
  • Employee Stock ownership plan
  • Regular team building events
  • Mental health support through Moka.care
  • 1 day off per year to test our product
  • If you are based in Sao Paulo: Omint health plan, dentalcare, life insurance and Gympass access

Interested in joining the ride? Here’s what your hiring journey will look like

  • A 45-min video-call with one of our Talent Acquisition Managers to get to know you, understand your career expectations and answer your questions
  • A 60-min video-call with Flore Tyberghein, VP Marketing, to deepdive in your marketing expertise and people management skills
  •  A fully remote exercise, followed by a 60-min video-call with main global and local stakeholders to discuss about your exercise, evaluate your marketing expertise and ability to strategically understand local challenges 
  • Two 30-min video-calls with stakeholders: Khoi Nguyen, Senior VP Western Europe and Piotr Jas, Senior VP CEE & LATAM Marketplace, to evaluate your strategic thinking, leadership and stakeholder management skills 
  • A 30-min video-call with Verena Butt d’Espous, Chief Customer Officer for a final validation

Our hiring process lasts on average 25-30 days and offers usually come within 48 hours.

Not sure yet? Check out our 100 reasons to join BlaBlaCar!

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application.