Inbound Marketing Specialist
Avetta’s SaaS platform connects the world’s leading organizations with qualified suppliers, contractors, and vendors. We bring unmatched visibility to companies through cloud-based technology and human insights. As a result, we foster sustainable growth for businesses and their supply chains. Our SaaS subscription software is used by 85k+ active customers in over 100 countries.
Summary:
As an Inbound Marketing Specialist, you will be responsible for developing and executing our inbound marketing strategy to increase our lead generation and brand awareness. You will leverage content creation, SEO, social media, and email marketing to attract a targeted audience and convert them into leads and customers. This role requires a creative thinker with a data-driven approach to marketing strategy and execution.
Responsibilities:
- Develop and implement a comprehensive inbound marketing strategy to generate leads and drive conversions.
- Manage the creation of engaging and bespoke content to help move customer segments through the marketing funnel.
- Oversee email marketing campaigns, including newsletter distribution and lead nurturing programs, to engage with our audience and move them along the sales funnel.
- Collaborate with the sales team to ensure alignment between marketing and sales objectives, and to optimize lead conversion.
- Analyze and report on the performance of inbound marketing activities, using data to inform and adjust strategies as needed.
- Manage inbound leads from review sites, maximizing our market perception.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in inbound marketing, preferably in a B2B SaaS environment.
- Strong understanding of SEO, content marketing, email marketing, and social media strategies.
- Proven track record of designing and executing successful inbound marketing campaigns.
- Excellent written and verbal communication skills, with the ability to create compelling content for various audiences.
- Proficiency in marketing automation and analytics tools (e.g., Marketo, Microsoft Office, Analytics).
- Ability to work cross-functionally and collaborate with teams across the organization.
- Strong analytical skills, with the ability to interpret data and make informed marketing decisions.
LI-Remote