Inbound Marketing Specialist
We are a growing group of 190+ talented people, spread over three continents and united by one common mission: To improve efficiency in shipping through transparency and data-driven decisions.
Being at the forefront of a movement that's leading to a new digital era for shipping, we continuously set ambitious goals that often produce complex challenges and drive us to constantly innovate.
Each day at MarineTraffic presents numerous opportunities to develop skills, share knowledge and have fun. We are an equal opportunity employer that celebrates diversity and is committed to creating an inclusive environment for all employees, one that is fair and honest and gives our people the confidence to be bold, to try new things and to grow.
As a result of our rapid growth, we are looking for an Inbound Marketing Specialist to execute and optimize multi-channel campaigns that improve the middle and bottom-line of the sales funnel. The role is responsible for activities such as SEO content writing, email, conversational and mass marketing. The role will also be responsible for maintaining measurable analytics to identify weaknesses and find ways to improve performance across digital channels, while staying up-to-date on latest marketing technologies. The role reports to the Demand Generation Team Leader.
Responsibilities:
- Help form the SEO content strategy.
- Thoroughly research industry-related topics to grow non-branded traffic that drives sales.
- Collaborate with various teams including Product Marketing, Media, Operations, and more to implement SEO tactics.
- Research, develop and execute (or delegate) SEO recommendations and tasks, from link-building requests to technical SEO tickets, on-page/content optimization roadmaps, authority development and pillar creation.
- Create and/or optimize content through keyword and landing page analysis, and use competitive research to help form SEO content strategy.
- Manage the planning, execution and optimisation of lead generation campaigns (email, conversational marketing and any other digital channel) with a focus on Demand Generation KPIs
- Collaborate with the SEO & Paid Advertising Manager to drive SEO traffic to company pages
- Collaborate with the SEO & Paid Advertising Manager to assist with Advertising as needed
- Collaborate with Marketing Ops to optimise nurturing campaigns and deliver campaign performance reports to the Demand Generation Team Leader and other senior stakeholders
- Assist in SEO KPIs reporting.
Requirements
- A minimum of 4 years of experience in the SaaS landscape or in a high-growth startup environment.
- Excellent communicator (i.e: English-proficient, able to get buy-in from internal stakeholders, able to build sustainable relationships across multiple teams.)
- Self-starter with a high level of ownership.
- Deep knowledge of search engine optimization with a passion for staying on top of the SERPs and proving organic ROI.
- Attention to detail and strong organizational and prioritization skills to manage multiple work requests, internal stakeholders and external vendors).
- Familiarity with Search Console, Google Analytics and basic SEO/SEM tools.
- Familiarity with Wordpress and Hubspot.
- Strong copywriting skills and demonstrable experience creating rank-worthy content.
- Passion for finding the underlying story of search initiatives and tying it back to core business objectives, with a focus on sales.
Benefits
What's in it for you? In MarineTraffic our people have the freedom to learn, grow, and be themselves.
- Work in an international, dynamic and pleasant environment, at a Great Place to Work-Certified™ growing company
- Remote work flexibility. Opportunity to work from the office, hybrid, or remotely
- Huge room for creativity and innovation
- Continuous learning including unlimited access to an online training platform
- Career development and growth opportunities
- Attractive Remuneration based on a job grading system
- Private Medical & Life Insurance
- Unlimited access to Mental Health Platform
- Sponsored wellbeing activities such as free on-site/online fitness activities
If you feel you are a genuine fit for this role, which is both challenging and fun, we would like to hear from you.
Get your career on course by joining a globally recognised industry leader. Apply now.