Influencer Marketing Manager
Who We Are
Our romantic relationship with our partner is one of the most important parts of our lives - it has an enormous impact on our happiness, our mental health, and the lives of our children. Paired is a user-centric mobile app with a clear mission to improve the happiness of couple relationships.
We believe there’s an opportunity to help couples stay connected via a fun, evidence-based, and affordable mobile app. We launched Paired in October 2020 and have won several awards since then, including being named one of Google’s Best Apps of 2020 and Apple App of the Day in January 2023. Our app is now used by more than 4M couples and we’re poised to accelerate our growth, having closed an additional $4 million in funding in 2021.
About The Role
Are you a “people person” who is passionate about data? Then this role is for you!
We are seeking a highly motivated and skilled Influencer Marketing Manager to join our team. As our Influencer Marketing Manager, you will be responsible for partnering with content creators to produce authentic and performance-driven content for our paid acquisition campaigns and for managing and moving our (nano and micro) influencer marketing program to the next level in the US.
You will be responsible for the whole process, from the reach out to the negotiation phase, up to the final assets’ delivery. You will establish and manage a network of creators and influencers to drive quality traffic to the app. You will also be exploring ideas, leveraging insights and latest trends to define content creatives’ briefs and guide creators and influencers to help their content perform its best.
This is a unique opportunity to bring a product loved by millions of couples into the mainstream.
What Your Role Encompasses
- Scout creators and nano/micro influencers for UGC production and brand promotion
- Manage the influencer process from end-to-end, including research, negotiation, creative briefing, timeline/deliverable management and creative reviews
- Collaborate with marketing and brand teams to ensure final content deliveries are optimised for channels and audiences
- Provide data-driven creative guidance to creators and influencers to help their content perform at its best
- Collaborate with media design team (internal or external) to optimise and energise UGC when needed
- Define and maintain a testing roadmap, tracking creators and influencers’ performance metrics, in order to secure and maintain long-term relationships with the most promising ones
- Support projects with external creative partners (e.g. influencer agency, podcast agency), helping to define the message and ensuring brand consistency
- Stay on-top of industry trends and best practices in influencer marketing to drive best-in-class creative solutions and campaign execution
Requirements
- Demonstrated success scaling Influencer Marketing within a performance marketing team in a company, agency or platform
- Proven ability to meet specific targets and KPI with influencer marketing campaigns
- In-depth knowledge of the steps required in creative development processes with external creators and influencers
- A creative mind that can advise and guide creators / influencers on unique conceptual ideas to pitch our product
- Strong understanding of social media platforms and their algorithms (like Tiktok, Facebook, Youtube)
- Strong negotiation skills
- Excellent communication and interpersonal skills
- Ability to create strategies based on data and industry trends
Benefits
What We Offer
- An innovative and collaborative environment with diversity of opinion at its core (we are a relationship app after all!)
- Fully remote work setup from anywhere in Europe (& time zone GMT+1/+2)
- 3x company offsites every year (e.g. in Malaga, Florence, Lisbon,Tirana and Seville...)
- Subsidised co-working space
- 25 days annual leave (+public holidays)
- Yearly salary between £35K-40K / €40K-45K
- Yearly learning budget of £1,000 / €1,150
- Significant stock options
- Enhanced maternity and paternity leave
- Comprehensive health insurance
- Modern tech setup: Figma-Miro, Notion, Slack, G-Suite, ...
- Opportunity to help millions of people with their relationship
Diversity & Inclusion at Paired
- Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity
- We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture and product. We’re looking for people from a range of different backgrounds across age, disability, gender and gender re-assignment, relationship status, sexual orientation, parenthood and pregnancy, race or nationality, and/or religion or belief
- We regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups. We are also always learning. We maintain open minds and welcome feedback on how we can improve, no matter where it comes from
And one last thing…
Excited by our business but not sure if you meet the job criteria? Not to worry! If you feel you have that special something and could contribute to our mission, get in touch anyway. We are always looking to add great people and we know that you are more than your CV. We would encourage you to apply regardless as we don’t believe that ticking off a list of skills is the only thing that makes a great candidate.