Lead Content Writer

Posted May 5

Job Description

Zeta is a Next-Gen Banking Tech company that empowers banks and fintechs to launch banking products for the future. It was founded by Bhavin Turakhia and Ramki Gaddipati in 2015. Please read Zeta’s Manifesto here.

Our flagship processing platform - Zeta Tachyon - has been built ground-up in the last seven years and is the industry’s first modern, cloud-native, and fully API-enabled stack that brings together acquiring, issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. 15M+ cards have been issued on our platform globally.

Zeta Tachyon Offers

  • Rich digital-first cardholder experiences
  • Native embeddable banking support
  • Hyper-Personalization Policy Engine to launch segment-of-one card programs
  • Web-based product configurators to launch in days vs. quarters
  • Rapid innovation & extensibility via APIs, event streams, and more
  • Modern & intuitive web-based back office experiences
  • Next-gen regulatory risk & compliance capabilities

The 10th largest financial institution in the world by valuation - HDFC Bank - with over 40 million retail Customers, is migrating credit cards, debit cards, deposits, loans, and all of their retail banking from Fiserv and Oracle Flexcube to Zeta over the next four years. 

In addition, we are currently migrating a large US issuer with 6m+ cards onto the Zeta Tachyon platform. Also, we are in advanced discussions with various Top issuers with combined card volumes of 25 million+ cards.

Zeta has over 1700+ employees - over 70% in technology roles - across locations in the US, EMEA, and Asia. We raised $280 million at a $1.5 billion valuation from Softbank, Mastercard, and other investors in 2021. 

**Learn more @ ** www.zeta.tech, Linkedin, Twitter, Press Room

The Role

As a Lead Marketing Content Writer, you will work with senior leadership to develop and refine Zeta’s messaging, thought leadership and campaigns. Reporting to the VP of US Marketing, you will develop both long form content, such as white papers, blog posts, case studies, presentations and awards submissions, as well as short form content such as emails and advertisements.

You will become an expert on how to talk about Zeta’s product in a way that simplifies complex technology, summarizes a broad range of features and benefits succinctly, and creates differentiating selling points. You will understand how to develop a compelling story, and you will become highly knowledgeable about industry trends and how to appeal to the American payments and banking market.

What Is The Job Like?

  • Create unique content for long and short form content, including but not limited to websites, blogs, eBooks, white papers, newsletters, videos, press releases, advertisements, emails and more
  • Refresh and optimize existing landing pages with inspiring, creative stories and relevant information, infusing them with personality that increases conversion rates 
  • Collaborate with our tight-knit marketing and creative teams to make progress on projects that are meaningful for both our community and our company, pitching in wherever needed
  • Use research on the latest industry trends and customer issues to suggest content marketing initiatives
  • Utilize SEO keywords to create enhanced written content
  • Follow style guidelines to ensure consistency across websites
  • Periodically refresh content to ensure it is accurate and continues to align to our strategy
  • Present and drive projects from start to execution

Skills & Experience

  • Degree in Communications, Marketing, English, Journalism, or related field preferred. 
  • At least 5 years of experience in writing for or about American banking, payments or fintech audiences.
  • Demonstrated experience writing in American-style English
  • Ability to distill complex technical subjects into simple benefits-driven copy.
  • Ability to succinctly communicate broad subjects according to the most powerful selling points.
  • Ability to think strategically about how to position and differentiate Zeta relative to the market.
  • Creative writer who can take strategic direction and form that into creative and compelling copy.
  • Deadline driven and ability to deliver on time.
  • Passionate and can hold and defend opinions
  • Hands on individual with the ability to cope with a fast-paced work environment

Life At Zeta

At Zeta, we want you to grow to be the best version of yourself by unlocking the great potential that lies within you. This is why our core philosophy is ‘People Must Grow.’ We recognize your aspirations; act as enablers by bringing you the right opportunities, and let you grow as you chase disruptive goals. 

LifeAtZeta is adventurous and exhilarating at the same time. You get to work with some of the best minds in the industry and experience a culture that values the diversity of thoughts. If you want to push boundaries, learn continuously and grow to be the best version of yourself,  Zeta is the place to be!  Explore the life at zeta.

Zeta Is An Equal Opportunity Employer  

At Zeta, we are committed to equal employment opportunities regardless of job history, disability, gender identity, religion, race, marital/parental status, or other special status. We are proud to be an equitable workplace that welcomes individuals from all walks of life if they fit the roles and responsibilities.