Lead Copywriter
Full Job Description
Overview
At PepsiCo, we know remarkable talent, enthusiasm, and creative thinking add up to great work! The FritoLay internal agency, D3, is looking for a creative thinker with excellent writing skills to help us elevate our brands.
Do you LOL at TikToks, are memes part of your daily text chains, is your notes app your creative notepad? We want in on your ideas that can help us build epic campaigns. As a member of the D3 creative team, the Sr. Copywriter role will write and edit copy for a variety of projects (including broadcast, web, mobile, video, OLV, and social media), working closely with the account and design teams to brainstorm ideas, create concepts, and develop messaging.
Whew, that’s a lot, but that’s how we roll! With lots of projects, pieces and people, we look to you to communicate clearly, directly and of course, creatively. In this role, you’ll be part of team where ideas are supported and celebrated. We’re looking for someone who understands teamwork, makes the dream work. So, if you’re ready to think big, eat chips, make EPIC work, and have fun—apply now!
Responsibilities
Objectives:
- Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
- Continually raise the bar on creativity, writing fresh copy that connects and drives action
- Comfortably vary voice, style, and other characteristics demanded by our consumers and brands
- Maintain up-to-date knowledge of communication and industry trends
- Stay updated on appropriate style guidelines and brand voice for consistency in messaging
Responsibilities:
- Interpret creative briefs to develop and produce creative concepts through execution on assigned brands
- Research and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
- Write original copy and edit content for a range of media
- Collaborate with a team of account managers and creative staff from concept development to delivery of final product
- Present copy concepts and final deliverables to internal team, and to client representative as needed, and participate in client pitches on occasion
- Revise copy based on internal and client feedback/direction
Qualifications
- Bachelor’s degree in journalism, english, communications, or related discipline
- Minimum 5-7 years professional copywriting experience with solid portfolio of work
- Ability to work independently and with a team to meet deadlines
- Excellent organizational skill and multitasking ability
- Proficiency in Microsoft Office, and Adobe Acrobat Pro and Creative Cloud
- Social media or content marketing experience
- Proofreading experience and familiarity with standard style guides
COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law.
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
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