Lead Copywriter, Personality
Position Summary
What you'll do...
About Store N°8
We are the incubation arm of Walmart. Store N°8 was formed in 2017 as part of Walmart's larger innovation mission to shape the future of commerce. We pursue big ideas and take risks by stepping outside of Walmart's core business to focus on leapfrog capabilities across conversational commerce, mixed reality, instore digitization, and more. Our goal: fuel Walmart's core business, create new operational efficiencies, and unlock amazing experiences for our customers in the long-term.
This team within Store N°8 is reimagining how families shop and manage their households. They are hard at work designing new products that simplify the shopping experience and integrate naturally into a customer's routine.
Position Overview
The Conversational Commerce Design and Research team develops products that introduce conversational based shopping experiences to customers via Text, Voice, and more. Our team is committed to radically improving the lives of our customers by removing the burden of planning and shopping on people's everyday lives.
Folks on the team are word nerds and wordsmiths who thrive in making magic with words. This is a place to try new things and have fun while strengthening your skills. The role provides opportunities for creative and conceptual thinking. The Lead Copywriter will develop campaigns across Text and Voice experiences, adhere and champion the Walmart Brand and strengthen the character of the Shopping Assistant. The Lead Copywriter must be able to shift voice and tone to write for a range of scenarios ranging from clear to witty at times. The Lead Copywriter will collaborate with Conversation Designers in helping shape and evolve the Shopping Assistant to be more personalized and personable.
Who will love this role
- A doer who thrives in a fast-paced environment; we move quickly and need a teammate who will go the extra mile for the company's success and our user's happiness
- An empathetic problem solver who puts the customer first, and enjoys discovering opportunities by diving deep into the customer experience
- A team player who enjoys working cross-functionally to make the best design and can handle anything that comes your way
- An optimist who knows strategies will shift and priorities will change but approaches each day as a new opportunity to create the best experience for our customers and business.
What you will do
- Develop proactive campaigns for the Shopping Assistant
- Develop copy for marketing materials including websites, ads, emails, and other digital and physical assets
- Work closely with design, marketing, product, and other cross-functional partners
- Contribute to cross-channel creative ideation
- Maintain, adhere, and strengthen the Smart Assistant personality and character
What we expect
- 7+ years of experience in creative writing, linguistics, social media, or relevant field
- Ability to deliver on strategic initiatives while championing brand voice and direction
- Experience collaborating with multi-disciplinary thought partners
- Excellent verbal and written skills to communicate to cross-functional stakeholders
- Ability to create and present strategic experiences that ladder up into business strategy, goals, and opportunities
- Excellent verbal and written skills to be able to communicate to both technical and nontechnical savvy audience members
- Ability to prioritize tasks and meet deadlines under pressure with little management
- Experience working in an agile and/or lean environment
- Consumer experience writing for digital or print a plus
- Startup experience a plus
Benefits & perks:
Beyond a great compensation package, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com.
The annual salary range for this position is $144,000.00 to $216,000.00.
Additional compensation includes annual or quarterly performance incentives.
Additional compensation for certain positions may also include:
- Additional compensation includes annual or quarterly performance incentives.
- Regional Pay Zone (RPZ) (based on location)
- Stock equity incentives
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor Degree and 4 years design experience OR Masters Degree and 3 years design experience OR 6 years design experience.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location...
250 Hudson St, NEW YORK, NY 10013-1006, United States of America