Lifecycle Marketer

Posted May 23

Company Description

About Azibo

We envision a world where anyone can achieve financial flexibility through rental property ownership. We use technology to simplify and enhance our users’ experience of managing and growing their real estate investments.

Between the headaches of rent collection, bill payments, and bookkeeping, and the red tape of traditional banks, insurance providers and mortgage brokers, landlords today know that the finances of owning a rental property are anything but “passive” income.

Azibo also empowers renters by helping them pay rent on time, maintaining financial flexibility, build credit, and protect themselves with insurance.

The Azibo executive team has decades of experience across the real estate, financial services, and technology industries. Azibo’s investors are some of the best real estate tech and fintech investors in the world, including Silicon Valley Bank, Canaan Partners, QED Ventures, Khosla Ventures, and Camber Creek.

Life At Azibo 

Our team operates fully remotely, spread across the continental US. We have a ‘home base’ in San Mateo, CA where we gather semi-regularly in person to build rapport, have fun, and engage in strategic working sessions. We have common interest groups, Donut Dates, peer recognition programs and a Culture Committee to make sure we connect as humans as well as co-workers. We believe in resting, focusing and recharging, which is why we have things like Open PTO and No Meeting Wednesdays.

Job Description

Basic Role Details:

We are looking for a motivated and detail-oriented Lifecycle Marketer to drive our email marketing efforts and manage the customer journey from initial awareness to conversion and ongoing retention. In this role, you will be responsible for developing and executing effective email marketing campaigns, nurture sequences, and newsletters. Your primary focus will be on engaging with our rapidly growing email subscriber list and converting them into loyal customers.

Your Impact:

As a Lifecycle Marketer, you will play a key role in our marketing strategy by:

  • Email Campaigns: Planning, creating, and deploying engaging email campaigns, nurture sequences, newsletters, and promotional emails.
  • Design and Content: Working with our design team to develop visually appealing email templates and collaborating with the content team for high-quality content.
  • List Management: Maintaining and segmenting email lists for targeted communication, ensuring data accuracy.
  • A/B Testing: Conducting A/B tests to optimize subject lines, content, and visuals.
  • Analytics and Reporting: Monitoring email performance, providing regular reports, and making data-driven improvements.
  • Compliance: Ensuring compliance with email marketing laws and managing subscriber preferences.
  • Cross-functional Collaboration: Working with various teams to align email marketing with overall marketing goals.

Qualifications

What we’ll need from you:

  • Proven experience in email marketing, including the creation and execution of successful email campaigns.
  • Proficiency in HTML and CSS for email template creation is a must.
  • Familiarity with email marketing platforms (HubSpot and SendGrid, for example).
  • Strong understanding of content marketing principles.
  • Excellent written and verbal communication skills.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • HubSpot Expertise: Deep understanding of HubSpot, including:
  1. Integration with Webflow.
  2. Managing data flows in and out of HubSpot.
  3. Setting up and optimizing workflows.
  4. Maintaining and segmenting lists for targeted communication.
  • Highly organized and detail-oriented.
  • Self-motivated and able to work independently as well as part of a team.
  • The ability to work autonomously and take ownership of your role
  • The ability to roll with the punches and be comfortable with ambiguity (we’re a start-up after all!)
  • Willingness to embody our company Core Values

Additional Information

What’s in it for you?

  • Annual compensation range for this role is $75,000 - $95,000 
  • Equity stock options package
  • 401(k) retirement plan
  • Open PTO policy
  • Comprehensive medical, dental, vision and life insurance benefits - Azibo currently covers 99% of employee and 65% of dependent premiums within our Gold Tier
  • Long Term Disability Coverage
  • HSA and Personal & Dependent Care FSA options
  • Company provided Macbook (with post employment purchase option)
  • Monthly stipend to assist with remote work costs
  • Company observed holidays - 19 annual days!
  • Flexible work hours when possible (varies by role/team)
  • Paid holidays, company gatherings and in-person events
  • Autonomy and trust - we hire the best and then let them give them space to do their best
  • Some cool, kind and wicked smart people to work with 
  • Transparency is one of our top values and one we live by whole heartedly. If you’re looking for a place that doesn’t BS their team but openly shares the good, the bad and somewhere in between - we may be your people!

Equal Opportunity Employer

Azibo embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be!

All your information will be kept confidential according to EEO guidelines.

NOTE: Due to the financial and confidential nature of a majority of our business, Azibo, Inc conducts background checks on candidates at the offer stage of our hiring process. This is a pre-hire requirement for all roles and the scope of the check will be dependent on the role itself. Screening may include criminal, credit, driving, and social security checks or a combination of these.