Lifecycle Marketing Manager
NimbleRx is a technology company that enables people to live their best lives by improving access to reliable, affordable healthcare. Our mission is to bring pharmacies into the future by building a convenient and easy-to-use service that supports pharmacists and empowers patients. We are a fast-growing, technology-first startup doing over $1 billion in GMV annually, and our team stays rooted in a patient-first mentality; we aim to bring all of our patients convenient access to reasonably-priced medications without ever needing to step foot in a pharmacy.
You will be responsible for developing and launching multi-channel marketing programs to drive engagement and growth throughout a customer's journey. This is a great opportunity to use your creative and analytical skills to improve the customer experience and drive business performance.
As an experienced marketer at Nimble, you will:
- Build and manage lifecycle programs by leveraging automated and personalized cross-channel campaigns across email, SMS, and push notifications
- Develop customer segmentation, targeting, and contact strategies to ensure the right message is delivered to the right audiences at the right time
- Analyze campaign performance, draw insights and implement changes that improve the overall program effectiveness
- Establish rigorous testing and experimentation processes to drive improvements in cross-sell/up-sell conversion and retention rates
- Collaborate cross-functionally with Product, Design, Engineering, Research, and Data to implement campaigns that increase customer lifetime value
What you bring:
- Track record in building successful multi-channel, multi-touch programs from scratch
- Strong working knowledge of modern customer engagement platforms (e.g. Iterable, Braze, Sailthru, Klaviyo etc.)
- Experience working with third party data analytics platforms preferred but not required (Mixpanel, Amplitude, Looker, Elastic etc.)
- 1-2 years lifecycle marketing experience, preferably in an in-house direct-to-consumer environment
- Bachelor’s degree required
What’s in it for you:
- Compassionate and driven colleagues in a fun environment where success is celebrated
- Accelerated career growth in a fast-growing company
- Coaching from experienced engineering leaders
- Direct access to executives and a transparent company culture
- Rare opportunity to change an industry and lives of millions
- We are reinventing healthcare / pharmacy - your (grand)parents and your (grand)children will understand and appreciate what you do
- Medical / Dental / Vision / 401K package that fits your needs
- Generous Vacation Policy - work hard and take time when you need it
- 11 Paid Holidays
At Nimble, we are dedicated to putting patients first and improving pharmacies across America. Join us on this exciting journey!
Diversity, inclusion and belonging at Nimble: Nimble is building a diverse and inclusive work environment where we learn from each other. We pride ourselves on being an equal opportunity employer and welcome people of diverse backgrounds, abilities and perspectives.