Lifecycle Marketing Manager
About us:
Outliant is a fully-remote, US-based, digital product development and startup consulting company, with a team of culturally diverse creators whose exceptional skills and talents help conceive seamless digital products. Our teams exhibit work-play energy that supports individual growth, as well as encourages the freedom of creativity and “thinking outside the box.”
Our Core Values:
Pursuit of Excellence: We are extremely competitive, ambitious, and driven to be exceptional – as individuals, teams, and as an organization. There is no standard high enough and we will never settle. We aspire to attract, retain, and empower the very best people.
Startup Mentality: Outliant began with 5 startup founders, and startup culture is deep in our DNA. It’s a critical advantage that allows us to move faster, be more resourceful, and empower our team at all levels. We are in the early chapters of our journey.
World-Class Remote Collaboration: Outliant is (and always has been) a 100% remote company – we have no offices and our teams are distributed around the world. Given the freedom and autonomy this provides, we require that our people excel in this remote structure.
About the role
We’re looking to hire a full-time remote Lifecycle Marketing Manager. For this role, your primary focus will be driving customer engagement, retention, and growth for our clients through targeted and personalized marketing strategies. If you have a passion for understanding the customer journey and using insights to improve their experience, this position is for you.
You’ll have the opportunity to choose your hours and work and learn with a team of world-class engineers and designers, through a commitment to team collaboration, communication, and product quality.
Seniority Level: Mid-Senior Level
Responsibilities:
- Develop and execute lifecycle marketing strategies to drive customer engagement, retention, and loyalty.
- Experience building customer journey maps and documenting communication touchpoints to ensure consistent and relevant messaging.
- Analyze customer behavior and segment data to tailor and optimize campaigns across different stages of the customer journey.
- Collaborate with cross-functional teams to create cohesive and personalized customer experiences.
- Design, test, and optimize email campaigns to ensure they resonate with target audiences and achieve desired outcomes.
- Utilize Hubspot to its fullest potential, integrating its features and tools into our lifecycle marketing strategies.
- Implement and optimize chatbots within Hubspot to enhance user engagement and automate customer interactions.
- Monitor and report on campaign performance, providing insights and recommendations for continuous improvement.
- Stay updated with the latest trends in lifecycle marketing to ensure our strategies are innovative and effective.
Requirements:
- 3-5+ years of experience in email marketing or lifecycle marketing.
- Proven experience working with Hubspot.
- Iterable experience is a plus.
- Strong analytical skills with the ability to derive insights from data and translate them into actionable strategies.
- Proficiency in other marketing automation tools and technologies.
- Exceptional written and verbal communication skills.
- Ability to work collaboratively in a fast-paced environment.
- A deep understanding of customer segmentation, engagement strategies, and optimization tactics.
- Full-time availability (40 hours/week).
- A personal computer with stable internet.
What’s in it for you?
As a full-time member of our team, you’ll enjoy:
- Flexible hours, work wherever you choose.
- Unlimited PTO.
- Non-working holidays per country of residence.
- Pro-rated 13th-month bonus in select regions.
- Salary increases and performance-based bonuses.
- Referral bonuses.
- Financial support for online courses.
- Mental health and well-being programs.
- Fun and casual work environment.
- Employee engagement activities and virtual gatherings.
- We are a diverse, global team! 🌍