Lifecycle Marketing Manager
Here at Shippo, we are the shipping layer of the internet and we consider ourselves to be one of the core building blocks of e-commerce.
Our mission is to make merchants successful through world class shipping. With our products and solutions, we level the playing field by providing our customers with best-in-class solutions that otherwise wouldn’t be available to them. Through Shippo, e-commerce businesses, marketplaces, platforms and a variety of logistics infrastructure providers are able to connect to shipping carriers around the world from one API and dashboard. We provide our customers with the most competitive shipping rates, print labels, automated international documents, shipment tracking, facilitate the returns process and more.
How we’ll deliver success:
We are looking for a driven, hands-on Lifecycle Marketing Manager to help power Shippo’s growth through thoughtful content and communications that build trust and engagement with customers and prospects. This role will develop deep customer empathy and commercial understanding of the Shippo business in order to own all aspects of our email channel and in-product communications, from identifying key customer segments to creating a complete lifecycle model.
You will be a vital member of the marketing team and a trusted expert in building a best-in-class email program that is data-driven and continually optimized. You will be responsible for managing all aspects of our email programs and reporting on the impact on the business. You will partner with our Segment and Product Marketing teams to support GTM plans and iterate on messaging and tactics. You will need to become deeply familiar with our customers, their challenges, and how our products deliver on their promise.
Shipping & handling responsibilities:
- Work closely with marketing, sales, and product teams to curate content for newsletters and announcements.
- Design and implement all aspects of our email marketing campaigns and in-product messaging. This includes defining audiences, writing engaging copy and subject lines, creating email templates, and testing, testing, testing.
- Manage and report on email and in-product messaging campaigns, using metrics to optimize what we do continually.
- Ensure prompt, accurate, and error-free communication.
- Maintain our email database and sender reputation.
- Upgrade our emails with graphics, smart CTAs, and dynamic content.
Do you tick the boxes?
- You have a passion for creating engaging emails
- You have strong communication skills, both written and oral
- You are a stickler for good grammar and obsess over details
- You have experience reporting on email metrics and have a track record of successful programs.
- HTML knowledge preferred
- Experience in Marketo, Salesforce and Appcues
- 5+ years of experience working in email marketing
What's in the Shippo package?
- Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents).
- 3 Volunteer Days Off (VTOs)
- WFH stipend to set up your home office
- Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
- Fun team meetups through our Shippos everywhere program that includes regular team and company off-sites throughout the year as well as gatherings with your local Shippos
$107,000 - $145,000 a year
Standard +1 range - (CA, NY) - $119k - $161k
Our Compensation Shippolicy:
We believe compensation is a custom experience and are committed to fair and equitable compensation practices. The standard base pay range for this role is min $107k to a max $145k annual salary. We tend to anchor our pay in the middle of this range with most offers that we make. Since we are focused on hiring Shippos Everywhere, we have 2 US pay ranges, a standard compensation range for the majority of the US and a standard +1 compensation range for those who live in areas where the cost of labor is higher, such as NYC and California.
The actual base pay is dependent upon many factors, such as: financial budgets, work experience, training, transferable skills, business needs, and market value. The base pay salary ranges are subject to change and may be modified in the future. Total compensation for this role will include, equity, medical, dental, vision and other benefits noted in our Shippos “package” section.
Sail through the process:
We celebrate inclusivity and are committed to creating opportunities for people from diverse backgrounds, perspectives and geographies. These values define who we are and everything we do, thus we do our best to make our recruiting process accessible and transparent. For support, please reach out to accommodations@goshippo.com
Shippos in the wild:
Our workforce, much like the packages we help ship, spans across the globe. This means, through Shippo’s “remote-first” policy, our hires can be based anywhere globally, with the exception of Delaware, Nevada, Ohio, Oregon, Hawaii, New Mexico, Montana and West Virginia. For locations outside of the US and Ireland, the employment contracts are powered by Remote.com (all Shippo perks still apply - including equity!).
What is important to emphasize is that you can be successful at Shippo regardless of location.
Shippo uses the E-Verify program, which confirms employment authorization of all newly hired employees and most existing employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. For new hires, the E-Verify process is completed in conjunction with the Form I-9 Employment Eligibility Verification on or before the first day of work. E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify, go to www.uscis.gov and click on 'E-Verify' located near the bottom of the page.