Manager, Brand Marketing - Women's Hair
#KeepGrowing with Nutrafol
Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.
As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.
We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
About You
The Brand Marketing Manager works with cross functional team members to develop, deliver and optimize branded consumer campaigns and communications for Women’s Hair. A successful Brand Marketing Manager is consumer-centric and is able to marry brand excellence with performance requirements, while balancing business priorities. This role will report into the Director, Brand Marketing for Women’s Hair and will work extremely closely with all departments within marketing.
Responsibilities:
- Lead go-to-market execution for brand marketing initiatives (brand, product launches, promotions) including strategy alignment, creative development, deployment and optimizations
- Responsible for understanding, reaching and quantifying impact of marketing initiatives you lead and contribute to (growth and retention)
- Support the brand strategy, direction, development and optimization of evergreen marketing in collaboration with cross functional partners that supports across all consumer marketing channels (growth, retention, Nutrafol.com, Amazon, Sephora)
- Champion the brand and customer at all times, with an innate ability to translate brand and product storytelling in a way that resonates with our audience
- Ability to manage multiple projects simultaneously leading cross functional stakeholders
- Create strong relationships and build trust with cross-functional teams and leadership
- Oversee team members to support the strategy and execution of all Women’s Hair initiatives
- Proactively identify and pitch areas of opportunity and optimization
Requirements:
- 3-5 years of experience in brand marketing
- Experience working at eCommerce driven brands and/or agencies; DTC and wellness experience preferred
- Strong strategic and analytical skills
- Love of all things brand and high attention to detail
- Strong organizational and project management skills with ability to multitask
- Exceptional communication skills, both verbal and written
- Strong sense of ownership, urgency, and drive
- Positive attitude and ability to manage change, thrive in a fast-paced environment, work though ambiguity, and prioritize projects based on business needs
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
Salary Range:
$105,000—$120,000 USD
Perks & Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
California residents may review our CCPA notice here.