Manager - Content Writer Saas/Fintech
Company Overview:
KredX is a supply chain finance powerhouse which emerged in India, and now has an evolving global footprint. With a new-age plug-and-play ecosystem of working capital finance and cash management products, KredX provides innovative answers to the biggest problems faced by enterprises and their finance teams, around the globe. With outposts in 5 countries, more than USD 10 billion in transaction volumes, more than 500 corporates serviced, KredX is creating state-of-the-art products for India and the world.
We are India's leading Fintech company into Supply Chain Financing, which helps start-ups, large enterprises, MSMEs, retailers, and distributors resolve their working capital and growth capital challenges. Founded in 2015, KredX started with a single mission of solving cash flow challenges for businesses through an invoice discounting platform. Today, KredX solves financial problems of all kinds of businesses while offering investors a unique opportunity to make low-risk and high-return investments. KredX over a period of time added many more products in the area of Working Capital, Growth Capital & Treasury Income products using deep tech solutions catering to Large Enterprise / corporates. We have offices in Bangalore, New Delhi & Mumbai.
What you can expect apart from attractive compensation at KredX, apart from monetary benefits
- Bi annual appraisal cycle
- Medical coverage for your family and parents
- Need a break? We've got your back for 15 days in a year. We know that some of the best ideas come when you're on vacation
- Feeling blue? No problem! You get 12 days in a year to deal with this & rejuvenate your mind and body
And a lot more...We can discuss!
Job Description
Position - Senior Content Writer
Experience - 4-6 years
Work Location - Bangalore
Responsibilities:
- Open new doors for the KredX' CMS platform for the India market.
- Add qualified sales opportunities to the pipeline quarter on quarter.
- Prospect the leads at length and nurture them, till they are ready to be transitioned for closure.
- Understanding the KredX product suite and creating campaigns and engaging content that will resonate with the target audience
- Craft copy that enables conversion via notifications, SMS, WhatsApp, emails, landing pages, brochures etc.
- Generate creative ideas that build innovative campaigns and then translate ideas into content
- Create impactful social media content following the brand voice and tone
- Drive a primarily outbound initiative to cover an incremental percentage of serviceable TAM in India, week on week.
- Help in executing Marketing campaigns, events and webinars.
- Understand the CMS SaaS platform and very quickly be able to support prospect facing demonstrations.
- Keep the CRM records updated on an ongoing basis.
Qualifications
Skills & Requirements:
- 4+ years in a SaaS / IT product company, pitching to NA / Europe based prospects
- Bachelor's degree in communications, marketing, English, journalism, or related field.
- Proven copywriting experience of 3-4 years at leading financial publications or in the content marketing team of a reputed fintech/start-up/enterprise.
- Excellent writing and editing skills.
- The ability to work in a fast-paced environment.
- Effective communication skills
- Proficient in all Microsoft Office applications.