Manager, Product Marketing
Description
We are looking for an experienced healthcare product marketer to drive go-to-market strategy and execution within the US health system market. We are looking for someone who can dig into buyer pain points, the competitive landscape, and market trends to help craft compelling positioning, messaging, and communication strategies for all stages of the sales/marketing funnel.
What you will do:
- Develop and maintain positioning and messaging of Current Health’s suite of products and services. Work cross-functionally to ensure assets are staying up to date and teams are updated on product and market changes.
- Develop deep understanding of customer pain points and bring market trends to the product and sales team to support the product roadmap and sales plays
- Produce high-quality external-facing content to support the go-to-market and marketing efforts, including sales presentations, solution guides, case studies and demo videos
- Conduct competitive and market intelligence to inform product strategy, product positioning, and sales campaigns
- Support content creation and advertising campaigns by providing messaging that will attract and engage prospects
About You:
- You are passionate about deeply understanding customer problems and enjoy developing creative solutions.
- Communication is your superpower. You have the ability to articulate ideas and solutions in a clear and compelling way via email, blog, powerpoint, or presentation
- You have a self-starter mentality with the ability to set and execute on clear goals to build our customer marketing program from the ground-up.
- You are able to tie day-to-day work to larger sales, brand, and customer experience goals to ensure you are working on the right thing and moving the business forward.
Requirements
- Experience building and executing strategic planning at either a solution or company level.
- Work experience in product marketing, solution marketing, or content marketing. Bonus if you worked in B2B healthcare technology.
- Strong writing capabilities and are able to clearly communicate product features and benefits to a non-technical audience. Experience leveraging multiple mediums to convey the value of our product including email, blog, powerpoint, or presentation.
- Experience working directly with prospects at an executive level.
Benefits
- 401k contribution up to a maximum of 3% on base salary
- 70% contribution towards Health, Optical and dental plans including partner and family.
- 1 x Life & AD&D Insurance
- Holidays: 33 days per year inclusive of public holidays
- Flexible, autonomous working environment
- Travel expenses covered
- Spec your own environment
- Employee Assistance Program
- Team events