Marketing Campaign Manager
Description
Do you love authentic teams and product-led startups but want to flex your marketing muscles at scale? Join Sinch! The Growth Marketing team is looking for a creative and hardworking Marketing Campaign Manager to build integrated campaigns, own an ABM strategy, drive qualified leads, and deliver revenue across multiple brands. Our ideal candidate is a data-driven marketing professional with prior experience developing cross-functional strategies to drive customer acquisition, conversion, and engagement.
Responsibilities
- Build and scale marketing campaigns ranging from hyper-personalized to programmatic that can support our enterprise and strategic customer strategies.
- Work with Sales and BDR teams to research, develop, implement, and measure account-based strategies to increase reach and efficacy of programs.
- Collaborate across Marketing, Product, Sales and Customer Success on account identification and segmentation to ensure we are targeting the ideal prospects.
- Support a scalable program for identifying and engaging enterprise accounts in our self-serve product.
- Partner with events, product marketing and content teams to create and coordinate engaging touch points across your campaigns.
- Measure, analyze and report your impact on key business metrics to leadership.
- Find opportunities for improved performance and influence prospective mid-market and enterprise customers towards specific buyer journeys.
Requirements
- 5+ years on a growth or demand generation team in B2B SaaS, with an emphasis on sourcing and progressing pipeline for enterprise sales teams.
- Phenomenal collaborator who can bridge the gap between multiple marketing and sales teams.
- Experience using ABM engagement metrics to guide 'best next steps' across myriad programs and tactics.
- Power user of 6sense or a similar ABM platform.
- Skilled at both ad and email copy to get a campaign going.
- Comfortable working with a distributed team that spans multiple regions and time zones.
- Has a sense of humor!
Benefits
The Company offers the following benefits for this position, subject to applicable eligibility requirements:
- STAY HEALTHY: We offer 100% employer-paid comprehensive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
- CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
- SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
- TAKE A BREAK: Enjoy 5+ weeks of paid time off. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
- PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support through Maven.
- WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you’re the most productive and successful. It’s what you do, not where you work, that matters.
- TREAT YOURSELF: Our comprehensive anniversary program offers a personalized experience in recognition of milestones achieved.
- MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.
The annual starting salary for this position is between $88,000 - 115,500. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications.