Marketing Copywriter
ABOUT SWING:
On average, U.S. students are with substitute teachers for 5% of the typical school year. That means our students have substitute teachers for more than six months of their K-12 school career. The problem? We're suffering from a national shortage of substitute teachers.
Swing Education is focused on tackling the substitute teacher shortage. Our online platform makes it easy for great schools and quality subs to find each other. We help schools access more subs and offload tedious work associated with managing a pool of substitute teachers (recruiting, screening, payroll, etc.). Our network provides subs with a wider range of work opportunities to gain experience and build their professional network.
After more than 6 years in operation we are working with over 4000 schools in 7 states and have filled over 300k teacher absence days. We're a post-series B company with about 50 employees currently and our lead investors include GV (aka Google Ventures), Owl Ventures, and Social Capital. We also have a strong commitment to diversity and our employees are 60% people of color (30% underrepresented minorities) and over 50% female. Our board of directors is also 75% female and 75% people of color.
We’re a diverse and inclusive team. We find it easy to get up in the morning and work for teachers, schools, and students.
POSITION SUMMARY:
As a member of the Content Marketing Team, the Copywriter (Contract, Maternity Leave Backfill) will play an important role in the production of marketing content. You will write and edit content for a variety of projects including print, web, video, and social media. An ideal candidate for this position will be able to craft high-quality content on deadline for diverse personas in the education space. You should have a versatile writing style and familiarity with representing a brand through tone of voice. The Copywriter (Contract, Maternity Leave Backfill) will report to the Senior Marketing Writer and partner to bring Swing’s content marketing strategy to life.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Crafts high-quality, meaningful marketing content (blogs, eBooks, webinars, videos, etc) and associated promotional materials for substitute teachers and school and district leaders
- Conducts supplemental research to inform content development, including customer interviews
- Develops and applies tone of voice standards to content
- Edits various content, created by others, for clarity, accuracy, tone, grammar, and impact
- Manages multiples concurrent content projects and delivers them on deadline
REQUIREMENTS AND QUALIFICATIONS:
- 4+ years copywriting experience
- Possesses excellent oral, written, and visual communication skills
- A strong storyteller with the ability to craft compelling narratives through a variety of mediums, both written and audio-visual
- Expert at multitasking and managing your time autonomously and efficiently
- Able to work under a deadline and prioritize ruthlessly
- Have work experience and/or degree in journalism, marketing, communications, or another related field
- Familiarity with writing for education audiences is a must
- Early stage startup experience is a plus
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.