Marketing Executive
Introducing Masabi
// At Masabi, we’re driving the fare payment revolution, powering the journeys of millions all over the world. We build fare collection platforms that allow riders to seamlessly buy and present tickets for public transport either on their mobile phones, from a ticket machine, or even by tapping their bank card to travel.
Our Justride platform is used in over 250 locations globally, including some of the largest cities in the world. With our industry-first mobile ticketing SDK, we’ve partnered with large players in the transport space, including Uber, Moovit and Transit.
Your own journey is important to us too. Choosing a role here means joining a network of innovators from all walks of life; a group of passionate individuals who consistently deliver. Here, you’ll find the tools you need to build the career you want. Whether you’re taking the direct route or trying a new path, we’ll support you no matter what.
The Role
Marketing is pivotal in our vision and how we interact and communicate with prospects, customers and partners, allowing them to make better-informed decisions about our products and services.
As a Marketing Executive, you will support the team in building the sales pipelines by optimising existing marketing channels and creating content to target, acquire and convert customers.
The role will also focus on delivering campaigns for our customers and partners, providing them with first-class marketing support and assets to help increase the adoption and awareness of our services with passengers.
You will join a happy team of 3 marketers, to help grow the brand and assist the sales team in growing our business globally.
Location
This role is available in a hybrid or remote model only for candidates based in the UK. While we have a preference for London-based people, anybody living in the UK will be considered, as long as they are comfortable commuting to our London office a few times per quarter.
About you
- Background in marketing, preferably in a SaaS, public transportation, or mobility sector.
- Experience running social media channels and social media advertising campaigns
- Hands-on Marketing Automation experience (preferably Hubspot)
- Experience in Marketing Operations tasks
- Experience running trade show stands
- Content creation experience
- First-class copywriting skills with the ability to clearly brief designers to minimise copy changes and maximise the impact
- Highly organised, good time management, and excellent interpersonal skills, including the ability to communicate with senior stakeholders
- Experience writing and reviewing press releases
- Ability to consistently produce high-quality work within timescales and budgets
- You may be asked to occasionally support outreach to prospects and help arrange meetings for the Business Development team.
We don’t expect you to have all of the above skills; you’ll be given the opportunity to learn anything new to you.
Nice to have
- Experience of Hubspot
- Experience of Salesforce
- Experience of WordPress
What you will learn
- In this role, you will have the opportunity to work on the full spectrum of B2B Marketing and become an expert in all the different areas we focus on: digital advertising, account-based marketing, search, PPC, website design, content creation, events and event management, lead generation, PR and media.
Some of our benefits
- Competitive salary package
- 25 days of holiday per year plus the option to buy another 5 days pro-rated
- Private Healthcare via AXA including pre-existing conditions and mental health
- Life Insurance
- Menopause support
- Choice of workstation
- Flexibility to work from home whenever you need to and flexible working hours (we are operating either fully remote or in a hybrid mode, please see Remote Working Policy below for more details)
- Ability to work for up to 3 months per year from any country in the world (certain limitations)
- Pension scheme
- Training allowance of up to £1000 per year
- £200 annual allowance for any home office need or improvement
- Enhanced family leave pay
- Cycle to work scheme
- Regular social gatherings with a monthly allowance for each employee
- Fun and collaborative environment with a focus on making a difference in the world
// Careers at Masabi are for people who are going places - people who are moved by our mission to improve accessibility and make fares fair for everyone. We are grateful to be a network of innovators from all walks of life; a group of passionate individuals who consistently deliver. We operate with openness — we celebrate multiple approaches and points of view and strive to create an environment where everyone feels empowered to bring their whole, authentic selves to work.
Whoever you are, just be yourself.
We encourage people from underrepresented backgrounds to apply; we don’t discriminate. Also, please notify our team of your pronouns at any point in your application. We believe in journeys made simple. Excursions made effortless. So, we cancel out confusion and leverage our collective expertise to support transit agencies and make life better for millions of riders — together, we are creating a future.
We’re already powering journeys - are you ready to join us?