Marketing Manager
Appodeal is a dynamic US-based product company with a truly global presence.
We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world.
Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.
Why Appodeal?
At Appodeal, we’re more than just a company—we’re a team united by a common mission: to help every person discover and grow their talents!
We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.
Here’s what we value, and what we hope you do too:
- Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
- Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
- Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
- Enjoying the Journey: We believe in having fun while working toward our goals.
About Bidmachine:
Bidmachine, a subcompany of Appodeal, is a premier ad exchange platform designed to help publishers maximize revenue through high-performance ads. We’re seeking an experienced Marketing Manager with a background in adtech or martech to lead Bidmachine’s brand strategy, content, and lead generation efforts, with resources provided to scale the marketing function.
Role Overview:
The Marketing Manager at Bidmachine will oversee and coordinate a variety of marketing activities, including content creation, media buying, and SEO strategy. While you’ll manage these initiatives, you won’t be responsible for executing all tasks directly—resources will be provided to build and support the Marketing Department. This role requires strong skills in inbound and outbound marketing, content strategy, and collaboration across teams to drive growth.
Key Responsibilities:
- Campaign & Content Strategy: Develop and oversee content strategies and inbound/outbound campaigns to drive brand awareness and lead generation.
- SEO & Media Buying Management: Guide SEO and media buying efforts to enhance visibility and reach target audiences, collaborating with external resources or partners as needed.
- Team Collaboration: Work closely with sales, design, and external resources to produce cohesive marketing materials that align with business goals.
- Brand Development: Drive consistent brand messaging across all channels and refine brand positioning.
- HubSpot Management & Analytics: Utilize HubSpot to manage campaigns, track performance, and optimize lead nurturing and conversion efforts.
- Data-Driven Optimization: Analyze campaign performance and adjust strategies based on insights to maximize effectiveness.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field or comparable experience.
- 3-5+ years in a marketing role, preferably in adtech, martech, SaaS, media, or startups.
- Demonstrated experience with inbound and outbound marketing strategies, with a strong focus on content marketing.
- Proficiency in HubSpot for campaign management and performance tracking.
- Ability to communicate effectively between business and design teams and to oversee multiple projects.
- Excellent written and verbal communication skills.
- Strong organizational skills, with experience in managing teams and scaling marketing functions.
Preferred Qualifications:
- Adtech or martech experience.
- Familiarity with marketing tools such as Google Analytics, SEMRush, or similar.
- Background in managing digital marketing campaigns, social media, and paid advertising is beneficial.
Benefits:
- Competitive base salary of $80,000 per year, plus performance-based bonuses.
- Flexible work hours, with remote options available.
- Health, dental, and vision insurance.
- Opportunities for career growth and professional development within Bidmachine.
With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.
Join us and help shape the future of mobile app success!