Marketing Manager

Posted Sep 12

Marketing Manager

At Aptem we’re passionate about creating solutions that enable our customers to deliver world-class training offerings that support their learners in developing in their chosen careers. Demand for our end-to-end SaaS solutions are ever-increasing and we are continuing to expand rapidly as a business. If you’re interested in joining a talented, committed and driven team that is leading the charge in this fast-growing space, then you should apply!

We are looking for an experienced, creative marketing manager to join us. The successful candidate will help us to deliver the Aptem marketing plan, including product launches, large-scale industry events, lead generation strategy and retention strategy. 

We are a small team who all have a hands-on, collaborative approach and act as the internal customer. We work together and closely with the Business Development team, to produce communications that address market need, run relevant events, maintain a wide range of communication channels and increase our brand exposure externally. 

This is an exciting opportunity to play a critical role supporting the growth of our business. This role will be remote-first, working from home, with occasional visits to our London office in Camden for team meetings, and across the UK managing events.  

Culture is really important at Aptem and we hold regular company social events from summer BBQs, to activities such as Shuffleboard and bowling. We have a range of initiatives to ensure you make great connections, including virtual coffees, meet your Aptem neighbours and buddying.

Main responsibilities

You will be proactively contributing to and implementing the Aptem marketing strategy. This will include setting up and managing:

  • Product and feature launches.
  • Webinar events using Go To Webinar.
  • Regular LinkedIn organic and sponsored posts, producing a variety of content – e.g. video, gifs, short and long form articles.
  • E-campaigns using Pardot, with a focus on data maintenance and reporting – with the support of our Data Analyst.
  • Membership events including webinars, commissioning research, sponsorship opportunities etc. and industry events. You will also produce supporting communications to ensure high attendance and follow up as appropriate.
  • Our content marketing strategy, producing regular editorial pieces to be distributed across numerous channels including our WordPress website. This will also involve producing infographics / videos using Canva or Camtasia, putting in place a ‘repurposing strategy’ to ensure content value is maximised and writing award entries.

You will produce effective marketing strategies using a framework approach (such as SOSTAC or RACE) to launch new products and large features. You will manage these projects end-to-end. 

Skills Knowledge and Expertise

Required skills and technical knowledge

  • At least 3 years’ experience in a Marketing Manager role.
  • Excellent copywriting skills – email marketing, editorial articles and social posts.
  • Experience managing end-to-end events, both remote and face-to-face.
  • Excellent knowledge and experience using Salesforce, or equivalent CRM like HubSpot or Marketo, to execute and report on campaigns.
  • Good knowledge of WordPress.
  • Good knowledge of LinkedIn for Business and LinkedIn organic.
  • Good knowledge of Go To Webinar.
  • Working knowledge of Office 365 applications (Outlook, SharePoint, Word, Excel, PowerPoint etc.).
  • Good knowledge of Canva – or equivalent to produce graphics / gifs etc. 
  • Good knowledge of video editing.

Key competencies

  • Excellent communication skills, both written and verbal, with the ability to communicate effectively to all levels of seniority.
  • Team working skills. We are a small team who works closely together and with the Business Development team. You should have an ability to influence at all levels.
  • High level of attention to detail.
  • We continually execute projects, from industry events to product launches. You must have the capability to ensure projects are properly planned and executed within budget, within the time frame and to an excellent standard.
  • We value creativity, from ideas to execution, and the ability to think of innovative ways to promote the brand, increase awareness and gain new leads.
  • There is a large amount of ongoing, time-critical activity. It is important to be incredibly organised with your workload.

Benefits

  • 27 days holiday allowance plus bank holidays, with an additional day off on your birthday!
  • Option to take up to 1 day of paid volunteering leave every year.
  • Half a day off at the end of the working week during July and August.
  • Option to purchase up to 5 days of additional leave. 
  • Company pension scheme.
  • Life insurance.
  • Private health insurance with Aviva.
  • Discounted gym membership.
  • Retail and other discounts.
  • Employee Assistance Programme.
  • Learning and development budget.
  • Regular paid social events throughout the year.

About Aptem

Aptem are pioneers in developing technology solutions for the vocational training, further education and welfare to work sectors.

Aptem's mission is to create innovations that unleash new levels of efficiency, productivity and personal growth – something that we have been achieving since 2009. 

Our commitment to quality has been recognised time and again by our customers, award wins, ISO 9001 and ISO 27001 accreditations, and Cyber Essentials Plus certification