Marketing Manager

Posted Mar 6

As a Marketing Manager, your primary responsibilities will be to develop, execute and measure the marketing campaign strategy of managed brand(s). The Marketing Manager will collaborate with business partners and agencies to translate the brand voice and style into the most effective and cost-efficient campaigns. This individual will be pro-active and adept at documenting and communicating ideas and project plans. They are comfortable using varied media and tools to share information and ideas to internal and external audiences. They must be comfortable with spreadsheets, timelines and have the ability to prioritize and respond to changes with optimism. They are results-oriented and eager to find new ways to deliver content and campaigns that drive results.

Responsibilities

  • Brand Management
  • Write creative briefs for internal teams and external agencies that promote a consistent brand and image
  • Develop timelines and monitor schedules, assets and budgets to support campaign needs with multiple (often rolling) deadlines
  • Understand the business and marketing objectives in order to review campaign-specific deliverables and recommend edits to align with strategy
  • Function as product expert for cross-functional teams including Product Management, Customer Communications, Finance, Sales, Experience Design and Logistics to provide marketing POV
  • Understand and engage with business metrics to measure campaign creative and identify areas of opportunity
  • Have working knowledge of media, both traditional and digital, to enable an omni-channel view of the business
  • Exhibit superior communication skills that enable conversation horizontally and vertically across the organization, as well as with external agency partners
  • Serve as point of contact for internal stakeholders, creative agencies and production vendors providing content on brand and on time
  • Acquisition Management
  • Responsible for go-to-market plans for new product launches
  • Develop and deliver a clear marketing strategy for business growth
  • Partner on customer insights and shopping behaviors and champion the customer journey with your team and your brand partners
  • Serve as the customer advocate throughout development of touchpoints across media channels and purchase funnel
  • Function as main point of contact with creative agency for campaigns ensuring creative is accurate and timelines are strictly followed
  • Includes light copywriting, proofreading and editing
  • Develop and plan A/B testing from ideation and implementation to tracking, analyzation and optimization
  • Liase with external direct mail agency to provide creative direction and approvals for monthly campaigns
  • Collaborate with digital teams to plan and review paid search, display and social content
  • Work with Customer Experience to develop CRM emails, as necessary, to ensure they are customer-centric and product details are accurate
  • Sales Channel Asset Management
  • Collaborate with channel experts including direct sales, retail and e-commerce to develop various support materials and offer recommendations for message updates to fit channel needs
  • Track reviews and comments including scores that tie to company goals and customer sentiment to help inform marketing messaging and product improvements
  • Monitor competitive messaging and offers in various channels and update team for major shifts in competitive pressures

Basic qualifications

  • Bachelor’s Degree or equivalent industry experience
  • 5 years of progressive Marketing or related experience with direct or indirect people leadership experience

Knowledge/skills/abilities

Functional Knowledge:

  • Expert understanding of multiple marketing disciplines
  • Identifies broad methods to utilize (e.g. quan/qual)
  • Advanced understanding and use of function's tools
  • Promotional planning tools
  • Advertising tools
  • Advanced research ability
  • Pull requested data/information and interpret without assistance

Business Expertise:

  • Has a Teachable Point of View (TPOV) regarding the strategy of the company, and their day-to-day work in meeting the objectives
  • Holistic understanding of the business, and how strategies and tactics drive financial performance
  • Broad understanding of the competition and industry trends as it relates to functional area
  • Ability to create relevant recommendations for the business and to improve processes and procedures, as necessary

Leadership:

  • This position does not have direct reports.
  • Advanced knowledge of project management.
  • Manages projects end-to-end. Selects appropriate resources. Recommends and implements process improvements. Completes projects on time and within budget.
  • Acts as mentor to others as needed. Assists in their development.

Problem Solving:

  • Intermediate knowledge of why strategies have been developed
  • Intermediate ability to make connections between strategies and tactics
  • Intermediate ability to assess issues
  • Intermediate ability to connect disparate pieces of information