Marketing Manager
Marketing Manager at Fast-Growing Educational Startup!
Job Title: Marketing Manager
Location: Remote
Job Description: Our Marketing Manager will be responsible for leading direct marketing outreach (public relations strategy, company podcast, blog etc.) to generate leads and sales for our US division. This position is for someone with previous experience in marketing, highly independent, outgoing, driven and with a strong passion for outbound marketing. If you are looking for an exciting, rewarding employment opportunity, this is the place for you!
Job Responsibilities:
- Develop, lead, and host our company podcast to drive new leads
- Ideate and schedule new podcast episodes and guests based on the needs of our audience
- Lead and coordinate guest podcast outreach to be featured on top podcasts
- Write press releases to announce company-related news in the education space
- Analyze media coverage to pitch & write relevant blog articles for major press outlets
- Pitch to local news outlets & national media for coverage
- Write and publish short-form and long-form blog content
- Analyze and improve blog content strategy to hit target KPIs
- Collaborate with the Marketing Team to drive awareness and leads around special promotions & campaigns
Qualifications:
- Must be a strong written and oral communicator
- Must have experience related to one of the following: public relations, blog management & writing, podcast management, general marketing or social media management
- Must be a talented and experienced public speaker
- Must be positive, energetic, and outgoing
- Must have strong research skills
- Must be able to legally work in the US
- Bonus: previous experience in the Education industry
Company Overview: a Fast-Growing Educational Company!
InGenius Prep was founded in 2013 by law students at Harvard and Yale. Since then, the company has grown to a team of more than 150 full-time employees, 500 part-time employees, as well as offices in the U.S., Canada, China, Korea and more.
Our primary focus is assisting students in applying to U.S. Colleges and Graduate schools. Our company is fast-paced and exciting. We operate as a team, and everyone is given opportunities to advance in the organization.
Compensation: $55k-$60k based on experience