Marketing Manager

Posted Jul 3

What is ReturnBear?

Retail returns suck. We all hate packing, printing, and shipping unwanted items only to wait weeks for a refund. Retailers have it rough too. They have to figure out what has to be re-sold, refurbished, or recycled, and if they don’t figure it out fast enough, they might as well send everything to a landfill. Nobody wins.

This is why ReturnBear exists. We are a platform for circular ecommerce logistics. Our software powers a network of North American drop-off locations and hubs that reduces the journey returned products need to travel. We speed up refunds and sales of returned goods to the next consumer, while recovering 40%+ revenue for brands. Best of all, products traveling less means a better planet. Hugely important for me.

Why Join Us?

  1. Redefine reverse logistics. We are pioneering how reverse logistics should be done in Canada, and are backed by large players like Cadillac Fairview and the Ontario Teacher’s Pension Plan. Join us to set the standard.
  2. Reduce carbon. As much as 30% of retail goods sold are returned. And when retailers can’t figure out how to make the process efficient, it becomes easier to just chuck items, creating landfill and waste. By joining ReturnBear, you are not only solving a clear pain point, you’re also helping the environment.

The Role

As the Marketing Manager at ReturnBear you will own the strategy and execution for user acquisition and demand generation initiatives. In this role, you’ll:

  • Be accountable for hitting lead generation targets for sales, through both performance and growth marketing.
  • Develop value propositions, messaging, and assets that drive demand with our target audiences.
  • Work closely with leadership and other team members to develop the long term marketing engine for ReturnBear.
  • Experiment with channels, execute programs, and measure and report on success.
  • Increase site traffic, nurture leads, and create lead magnets involving Google, social media, and email marketing.
  • Be responsible for managing the ReturnBear advertising budget and reporting on the ROAS and CAC.
  • Build and lead the marketing function at ReturnBear, and contribute to overall success of marketing.

Qualifications

  • 3-4 years of experience working in performance marketing at a B2B startup, ecommerce retailer, logistics company or tech company
  • Experience using marketing budget to deliver ROI
  • Solid understanding of the ecommerce and logistics industry
  • Proven experience creating lead magnets, generating qualified leads, and working with engineering and product teams to set up analytics and tracking
  • Amazing communication skills and ability to write killer ad and landing page copy
  • Ability to thrive in ambiguity, test hypotheses, learn, and pivot when required
  • Excellent understanding of how to apply product marketing value propositions in demand generation
  • Capabilities with Hubspot, Google Analytics, and paid advertising platforms including LinkedIn
  • Passion for rolling up sleeves to get things done
  • Not shy to be a public voice for ReturnBear, both on digital channels like social media and in person at events and conferences
  • Excitement to make returns delightful for consumers, profitable for retailers, and better for the planet

What we look for

  • Ownership mentality. “It’s their problem, not mine” doesn’t have a place here. You own the problems and challenges that you see, and proactively work with your colleagues to turn them into opportunities. We’re in it together!
  • Growth mindset. You learn from your mistakes and believe in human potential. It’s not that you can’t overcome the challenge you’re facing, it’s just that you haven’t overcome it yet. You appreciate the diverse thoughts and perspectives of your colleagues, partners and clients, and you are committed to actively listening and learning.
  • Getting things done. You are keen to do great work, and ship things often. “Done is better than perfect” might be something you believe in, and while you always strive to deliver what is best for you and your team, you realize that sometimes you’ll have to circle back on it to iterate and make improvements.
  • Flexibility and comfort in ambiguity. You embrace the agile nature of design and development, and you are equally comfortable pivoting your plan and process as you are establishing a workback schedule. Try as we might, things won’t always go as planned, and you always try to be ready to deal with that as it comes.
  • Passion for the problems we’re solving. You understand how ecommerce and retail ecosystems are growing with emerging brands and solution providers, and you’re keen to make an impact not just on the lives of customers, but on the businesses of our merchant partners and on the environment as well. Together we can save merchants and their customers time and money, AND we can help keep returns out of landfills.

Our Commitments

  • Diversity and inclusion. We encourage applications from all qualified candidates regardless of their background, sexuality, physical abilities and ways of self-identification.
  • Honing your craft, your way. We provide the opportunities to develop your skills and knowledge. We work collaboratively and flexibly, with opportunities to shape a hybrid working style suited to your needs.
  • All you can pop bubble wrap. The popit craze has nothing on good ol’ bubble wrap. Pop your way to zen, in true reverse logistics style.

We hope you’re as excited by ReturnBear as we are, and look forward to chatting!