Marketing Manager, B2B Tech SaaS
At Gremlin, our mission is to enable every company to build more reliable software. We dedicate ourselves to building the tools, processes, and reliability signals that allow engineering teams to work proactively, fortifying the digital infrastructure that drives the world forward. We work with enterprises like Target, Twilio and JP Morgan Chase that are building complex, distributed SaaS applications whose success depends on uptime. If paving a new path forward at the leading edge of technology sounds exciting to you, we should talk.
About the role of Growth Marketing Manager, B2B SaaS
We’re looking for an experienced and dynamic marketing manager to lead Gremlin’s growth marketing and demand generation programs. As Gremlin’s Marketing Manager, your scope includes strategizing, developing and executing effective marketing campaigns, introducing best practices to leverage various digital marketing channels, such as owned and earned, as well paid digital channels, and optimizing performance towards KPIs and business objectives.
As Gremlin’s Marketing Manager, you’ll have the opportunity to:
- Drive the conception, execution, and optimization of Gremlin’s growth programs
- Leverage marketing channels such as email, social, search, influencers, customer marketing, and more
- Work cross functionally to identify, nurture and educate leads throughout the buyer's journey
- Develop compelling copy for emails, ads, and other written content
- Measure campaign effectiveness and optimize Gremlin’s marketing programs toward relevant KPIs
- Advise on and manage budgets to maximize efficiency
- Deliver visibility and insights needed to align marketing activities with growth goals
- Continuously conduct research, provide recommendations, evaluate, introduce and implement various marketing channels
As Gremlin’s Marketing Manager, you’ll bring:
- A deep understanding of the B2B technology buyers and their journeys
- A drive and determination to optimize for value as well as KPIs across various channels, such as owned earned media, paid channels, and more
- A strong understanding and passion for all things marketing
- Excellent communication and collaboration skills
- A willingness to fail-forward, learn and grow
- Previous experience working in a scaling SaaS startup
- Experience managing relationships with our vendors and agencies
As Gremlin’s Marketing Manager, you’ve seen success with:
- Owning and running campaign calendars
- Organic and paid social and search marketing
- Lead nurturing and qualification programs
- Marketo and Salesforce campaigns and reporting
- Google Analytics, Search Console, and Tag Manager