Marketing Manager - SPORT

Posted Dec 30

CrossFit is searching for a results-driven, action-oriented Marketing Manager - Sport to help drive awareness, consideration, and participation for CrossFit events in global and local markets. This critical new role will be responsible for coordinating and executing a broad range of deliverables by working collaboratively with internal teams and external partners. The ideal candidate will be a skilled operator with a true passion for CrossFit, and will be excited to roll up their sleeves and jump into detail-oriented work.

Reporting into our Director of Marketing and working closely with the GM of CrossFit Sport, the Marketing Manager - Sport will project manage initiatives from ideation through to launch, demonstrating both analytical acumen and creative skills. By building on the value proposition of CrossFit Sport, this key role will work cross-functionally to drive Open registrations and Games ticket sales, among other initiatives.

RESPONSIBILITIES:

  • Drive the execution of go-to-market strategies for CrossFit Sport to build interest and participation in CrossFit hosted events, as well as licensed events that align with CrossFit’s growth strategy
  • Help create and execute integrated marketing campaigns to support CrossFit Sport growth and maximize customer acquisition and retention
  • Support partner marketing efforts by devising new ways to collaborate with partners and executing activations both digitally and at the Games
  • Work closely with the Director, Publishing to identify critical traffic drivers (onsite, email, social) and understand how best to measure, track, and optimize for success
  • Help create and execute on programs to actively engage the community of past and current course participants with the goal of encouraging enrollment in upcoming Sport events
  • Balance multiple projects simultaneously without dropping the ball or missing deadlines

KNOWLEDGE AND SKILL:

  • Strong project management skills, with the ability to prioritize tasks and manage multiple initiatives in a dynamic organization
  • Excellent interpersonal skills, with the ability to recognize the importance of personal growth and giving/receiving candid feedback
  • Strong interest in keeping up with advancements and understanding the complex intersection of fitness, community, and technology
  • Passion for working in high-growth environments
  • The discipline, flexibility, and self-starter mentality required to work as part of a high-performing, distributed team

EDUCATION/EXPERIENCE:

  • 5+ years experience working on marketing programs, campaigns, and events
  • Experience with multi-channel marketing strategies and plans
  • Experience executing large-scale events, ideally across multiple markets

WHAT WE OFFER:

  • Rich Medical, Dental, and Vision plans
  • Discretionary Paid Time Off––empowering you to unplug whenever and however you need to
  • Flexible spending account and 401(k) with employer matching
  • CrossFit Gym Membership Reimbursement
  • CrossFit Courses Benefit
  • Partnership Perks

CrossFit is a proud equal employment opportunity employer. We seek to recruit, develop, and retain qualified applicants from a variety of backgrounds, skills, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, sex, religion, national origin, age, pregnancy, sexual orientation, gender identity, gender expression, past or present military service, disability, genetic information, or any other basis protected by applicable federal, state, or local laws