Marketing Operations Coordinator
Description
At Sylvan, we are building academic confidence, igniting intellectual curiosity, and inspiring the love of learning. We believe education is everything. A child’s future depends on a solid education and a love of learning. We teach our students how to learn, so they build confidence and develop the skills needed to achieve success in school and beyond.
Making sure learning clicks for each child isn’t always easy, but it’s exactly what we love. When you choose Sylvan as a career, you join a group of caring, bright, and motivated people who share a passion for making learning personal and inspiring kids to thrive. Join us in changing lives!
We welcome every team member’s unique background, skills, and passions, as they are essential for building a better future. We respect each other’s differences and actively seek to create spaces where diverse voices are valued, encouraged, and empowered.
Sylvan Learning is a franchise organization and is the leading provider of tutoring to students of all ages, grades, and skill levels with more than 40 years of experience and more than 710 points of presence.
We’re currently looking for a self-motivated Marketing Operations Coordinator, who exercises strong attention to detail, and is thorough, organized, and productive. Do you take pride and ownership in managing projects and keeping track of information with the highest level of accuracy? Do you enjoy working across projects and departments and helping people improve processes and troubleshoot and fix issues that lead to better outcomes? Is documentation and writing up processes or tutorials part of your DNA? If so, Sylvan is looking for someone like you to join our marketing team.
As a successful Marketing Operations Coordinator, your duties and responsibilities will include:
- Manage franchise information used across owned and third-party marketing websites (i.e., Google Business Profile, Apple Maps, Yelp, Care.com, Winnie.com, Yellow pages, etc.)
- Oversee local listing agency (and their platform) responsible for adding franchisees to relevant local directories and business listing sites, and making sure that information remains up-to-date, accurate and consistent across sites and over time.
- Manage local listings processes, fields questions from franchisees and provide guidance to the support desk on how to address issues. Monitor and evaluate performance, stay up to date on changes and trends. Process invoices and ensure expenditures remain within budget.
- Provide tactical support for digital marketing and evaluate marketing stack; document processes edit and create training materials and recommend improvements.
- Join agency calls for paid Facebook and Instagram marketing, organize and update shared digital asset spreadsheet with agency, manage and audit repository of geo targeting (i.e., zip codes).
- Assist in website usability testing; analyze and troubleshoot issues, monitor performance, and recommend changes to improve user experience and performance.
- Stay up to date with the latest trends, technologies/tools, and best practices to improve our marketing operations.
We require:
- Highly organized with strong attention to detail; able to multi-task while meeting deadlines.
- Strong time and project management skills; able to establish and maintain processes that improve efficiency and effectiveness of project execution.
- Excellent communication and writing skills with a focus on process documentation for both technical and functional processes.
- Excellent cross-functional collaboration; can effectively interface with team members at all levels across the company, as well as franchisees and agency partners.
- Strong critical thinking skills and the ability to evaluate situations and generate creative ideas to support the strategic and tactical planning of business initiatives.
- Customer-first mentality; experience in handling customer inquiries effectively
- Able to work independently and be self-motivated with a strong work ethic and sense of ownership.
- Adaptable to new systems, processes, and software
- Proficiency in Office (Word, Excel, PowerPoint)
- Experience with Google Analytics, Google Tag Manager and Facebook pixels a plus.
- College degree and 2+ years of work experience preferred.
What you get in return:
As a Sylvan team member, you’ll work in a collaborative environment and make an impact on our business contributing towards the success of our company! At Sylvan, you can expect:
- Competitive market-pay based compensation; and
- Flexible work environment with ability to work remotely from home; and
- Fun company culture with employee engagement activities that empower team members and reward outstanding performance.
- Additionally, through on-the-job training and learning opportunities, you can develop your career at Sylvan and succeed with us in future roles!
If you want to be a part of an inspired organization that believes in fostering knowledge and confidence in children, and improving the lives of thousands of families every day, then apply today and don’t let this opportunity pass you by!
EEO/AA
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)