Marketing Operations Manager
Global restaurant brands run their operation on the Crunchtime platform. Delivering a consistent guest experience across every location and managing food and labor costs are at the core of how Crunchtime’s software is used today in over 125,000 locations across 100+ countries by the world’s top restaurant and foodservice operators. Customers including Chipotle, Culver’s, Domino’s, Dunkin’, Five Guys and P.F. Chang’s rely on our top-ranked platform which now includes Zenput to manage inventory, staff scheduling, learning and development, food safety, operational tasks and audits.
About the role
We are seeking an experienced Marketing Operations Manager to play a pivotal role in delivering successful marketing campaigns across our email and webinar channels. The ideal candidate will be a detail-oriented professional with expertise in Marketo and Salesforce, possessing a deep understanding of marketing automation, database management, and campaign optimization. As a Marketing Operations Manager, you’ll be responsible for building, deploying, and analyzing email and webinar campaigns, ensuring effective audience targeting, and contributing to the overall success of our marketing initiatives.
What you’ll do as a Marketing Operations Manager
- Build, QA, and deploy marketing emails using Marketo, ensuring accuracy and adherence to brand standards
- Manage list segmentation to target specific audience segments, ensuring effectiveness and relevance
- Design campaign workflows in Marketo including validation rules, triggers, and automated responses
- Help maintain database health by ensuring import cleanliness, supporting sales and marketing system integrations, and ensuring compliance with privacy regulations
- Measure and analyze campaign effectiveness including email and conversion metrics
- Collaborate on the development and execution of the marketing calendar
- Own the ongoing promotion, execution and optimization of the product tour webinar program to showcase Crunchtime's solutions
- Collaborate with internal teams, including product marketing, creative design, content, and sales, to support the promotion and execution of other company webinars
What we’re looking for
- 4-5 years of experience in a marketing operations or demand generation role
- Proficiency in Marketo and Salesforce
- Experience with 6sense, Hubspot CMS, webinar platforms and Google Analytics a plus
- Hands-on experience in email marketing, including strategy development and execution
- Detail-oriented with a focus on data-driven decision-making
- Strong analytical skills to interpret data and make informed decisions
- Excellent project management and organizational skills
- Ability to collaborate effectively with cross-functional teams
- Results-driven mindset with a focus on achieving business objectives
- Strong communication skills, both written and verbal
What you’ll get
- Great mission-driven team members from diverse backgrounds with a strong company culture
- Competitive pay
- Unlimited PTO
- Paid company holidays
- Yearly team off-sites
- International travel opportunities
- Medical, dental, and vision benefits (FSA, HSA & HRA options)
- Basic & Voluntary Life Insurance
- 401k employer match
- Wellness benefits (Headspace, OneMedical, Omada, Ginger.io, Gympass, Carrot)
- Commuter benefits
- Work in an open environment on solutions that are reshaping the way businesses operate
- Fun team events
- Ability to have a big impact
- 10 weeks of paid parental leave
- Fitness reimbursement
- Learning & development funds
If you are passionate about executing successful marketing campaigns, and contributing to the success of top-tier restaurant and foodservice operators, we invite you to join our dynamic team at Crunchtime.
*Note: Please submit your resume along with a cover letter detailing your relevant experience and achievements in marketing operations and website management.*