Marketing Operations Manager
Job Summary
The Marketing Operations Manager oversees strategic and operational initiatives focused on optimizing the MarTech ecosystem and enhancing corporate marketing demand gen programs. As a key member of the Demand Generation and Market Intelligence Team, this position will support the enhancement, implementation, and management of the Marketing Department’s platforms to guide lead management, marketing analytics, and marketing database initiatives.
Responsibilities
- Clearly articulate RRD’s mission, brand promise, and solutions
- Define strategy and lead the evolution of the marketing tech stack and tools
- Guide best practices for the evaluation, selection, and implementation of marketing technology that drives efficiency
- Serve as technical lead for MarTech stack and work with key stakeholders to define and implement integrations as needed
- Identify expansion opportunities for existing MarTech platforms by understanding and leveraging current vendor capabilities
- Ensure the MarTech stack is fully optimized, identify gaps in functionality and opportunities to reduce the number of tech vendors
- Own the lead workflow process, and maintain CRM and automation platforms, managing demand and lead generation activities, campaigns, and pipeline generation programs
- Monitor and continuously enhance the lead flow process from inquiry to closed-won, and optimize workflows to increase marketing and sales productivity.
- Help map and enhance the buyer’s journey - scoring model, nurture streams, lead routing, lead lifecycle management, segmentation, and data integration
- Own, manage and monitor lead progression between Pardot to Salesforce
- Conduct regular conversion rate optimization audits and execute A/B tests to improve conversion rates
- Provide analytics and ROI metrics for marketing programs and technologies
- Provide technical assistance, streamline processes, and tech integrations, and continuously assess the efficiency of marketing workflows and implement improvements
- Promote data integrity and develop best practices for maintaining healthy marketing data
- Develop and maintain best practices including documentation, standard operating procedures, and training of the MarTech stack
- Keep a pulse on the ever-changing MarTech landscape to continually discover new potential tools and tactics
- Collaborate with CRM and IT teams to implement, maintain and monitor system integrations that ensure seamless integration between systems.
Required Skills
- Knowledge of data intent and lead scoring
- Proficiency in web-based tools, preference for experience in Salesforce CRM, Salesforce Pardot, Google Adwords, LinkedIn Campaigns, and the Google Suite
- Excellent communication skills
Required Experience
- Bachelors Degree preferred in Marketing, Advertising, or Business with at least 5 years of experience in Marketing Operations
- 3 years of experience in Salesforce and Salesforce Pardot
- Experience with systems integration and data mapping
- Experience working with multiple technology platforms
- CRM certification is a plus
The national pay range for this role is $87,300 to $153,700 / year. The pay range may be slightly lower or higher based on the geographic location of the hired employee. The actual pay offered may vary based upon, but not limited to: education, skills, experience, proficiency, performance, shift and location. In addition to base salary, depending on the role, the total compensation package may also include participation in a bonus, commission or incentive program. RRD offers benefits including medical, dental, and vision coverage, paid time off, disability insurance, 401(k) with match, life insurance and other voluntary supplemental insurance coverages, plus tuition assistance, maternity leave, adoption assistance, and employer/partner discounts.