Marketing Operations Manager
ABOUT THE ROLE
Teikametrics is seeking a skilled and dynamic Marketing Operations Manager to join our GTM (Go-To-Market)/ Revenue Operations Team. This role will drive operational excellence both within our marketing department and cross-functionally. As the Marketing Operations Manager, you will play a critical role in maximizing the efficiency and effectiveness of our marketing campaigns and initiatives.
HOW YOU'LL SPEND YOUR TIME
1- Marketing Analytics and Reporting
- Conduct in-depth analysis of marketing data to measure campaign performance, identify trends, and provide actionable recommendations to optimize marketing efforts
- Generate regular reports on marketing performance, including campaign ROI, lead generation, customer acquisition, and engagement metrics
- Present data-driven insights and recommendations to stakeholders and senior management to inform marketing strategies and decision-making
2- Marketing Strategy and Planning
- Collaborate with the marketing team to develop and execute comprehensive marketing strategies and campaigns that align with Teikametrics' business goals and objectives
- Assist in defining target audience segments and conduct market research to identify emerging trends, competitive landscape, and customer insights
- Provide strategic recommendations to optimize marketing activities and enhance overall campaign performance
3- Marketing Automation and Systems
- Oversee the implementation, management, and optimization of marketing automation systems, such as CRM, email marketing, and analytics platforms
- Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs) and provide actionable insights to the marketing team
- Ensure data accuracy and integrity by establishing data governance processes and performing regular data hygiene activities
4- Campaign Management and Execution
- Coordinate end-to-end campaign management processes, including campaign setup, segmentation, scheduling, and tracking
- Collaborate with cross-functional teams, including content, design, and digital marketing, to ensure seamless execution and timely delivery of marketing campaigns
- Monitor campaign performance, conduct A/B testing, and implement optimization strategies to improve conversion rates and overall campaign effectiveness
5- Process Improvement and Team Collaboration
- Continuously evaluate and improve marketing operations processes, workflows, and tools to drive efficiency, scalability, and alignment with industry best practices
- Foster strong collaboration and communication within the marketing team and other departments, promoting cross-functional synergy and knowledge sharing
- Provide guidance and training to team members on marketing operations processes, tools, and systems to ensure effective execution and optimization of marketing initiatives
WHO YOU ARE
- Bachelor's degree in Marketing, Business Administration, or a related field
- Proven experience in marketing operations, campaign management, or a similar role within a fast-paced, data-driven marketing environment
- Proficient in marketing automation systems (e.g., Salesforce, HubSpot) and analytics tools (e.g., Google Analytics, Tableau)
- Strong analytical skills with the ability to collect, analyze, and interpret complex marketing data to drive actionable insights
- Experience at a company with $50 million + ARR
WHAT CAN HELP YOU STAND OUT
- Excellent project management skills, with the ability to prioritize multiple tasks and meet deadlines in a fast-paced environment
- Exceptional attention to detail and organizational abilities
- Excellent written and verbal communication skills, with the ability to present data-driven insights to stakeholders at various levels
- Strong collaborative mindset, with the ability to work effectively with cross-functional teams and stakeholders
- Experience with Account Based Marketing
WORKING AT TEIKAMETRICS
Join us! We hire talented individuals remotely across the following states: California, Colorado, Connecticut, Florida, Georgia, Idaho, Indiana, Kentucky, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia & Washington.
More Than Just a Job
Everyone’s work preferences are different but regardless of work style, we like to take care of our people. Benefits of becoming part of Team Teika:
- Competitive cash (we don’t discount based on location)
- A robust benefits package effective on day one!
- Generous stock option packages and investment opportunities
- Remote friendly - we hire in 15 states and 3 countries
- Unlimited Paid Vacation Policy
- Flexible work schedule - work when you’re most productive and effective!
ABOUT TEIKAMETRICS
Teikametrics’ AI-powered Marketplace Optimization Platform helps sellers and brand owners maximize their potential on the world’s most valuable marketplaces. Founded in 2015, Teikametrics uses proprietary AI technology to maximize profitability in a simple SaaS interface. Teikametrics optimizes more than $8 billion in GMV across thousands of sellers around the world, with brands including Munchkin, mDesign, Clarks, Nutribullet, Conair, Nutrafol, and Solo Stove trusting Teikametrics to unlock the full potential of their selling and advertising on Amazon, Walmart, and other marketplaces.
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended. #LI-REMOTE