Marketing Specialist (B2B
The B2B Marketing Specialist role will work closely as a part of the Growth Marketing Team to scale the growth of our B2B products across all our online platforms. The candidate must have experience with paid search platforms (Google & Bing Ads) and paid social/display platforms (LinkedIn & DV360) as this role is responsible for executing and supporting multi-million dollar digital marketing campaigns, as well as identifying areas for improvement.
Requirements and qualifications
- 2+ years in managing digital marketing campaigns across paid search, paid social, and display platforms with an international scope, including ad copy testing experience
- 1+ years in global B2B marketing
- Strong written, verbal and collaboration skills
- Experience using data and metrics to measure impact and determine improvements
- Demonstrated understanding of digital marketing mechanics and most common advertising platforms (Google, Bing, LinkedIn, Display)
- 2+ years experience with using modern BI tools like Tableau, Google Analytics, or Adobe Analytics
Skills and competencies
- Manage paid campaigns across platforms
- In coordination with the agency, analyze KPIs and optimize and improve performance
- Monitor and report on marketing campaign performance including monthly and quarterly summaries
- Work with in-house growth manager and copywriters to develop new tests
- Maintain in-depth knowledge of Google, LinkedIn, and other ad platforms
- Develop forecasts and media plans using input from partners and your marketing lead
- Translate campaign objectives into paid media activation strategies; including defining and building target audiences
- Oversee the execution of operational tasks including budget pacing and campaign creative trafficking
- Keep a calendar of promotions and global campaigns and ensure alignment of schedules
Key job responsibilities
- Manage paid media campaign execution for Webroot, Carbonite, and other OpenText brands across multiple worldwide markets
- Execute campaign optimization tactics (in coordination with agency) to achieve spend efficiency and volume targets
- Partner with partners and stakeholders to define the test roadmap
- Support the strategy for channel growth in emerging markets
- Support new strategies to drive increased acquisition
- Partner with strategic cross-functional teams to support GTM plans for upcoming product launches
At OpenText we understand and value diversity in our employees and are proud to be an Equal Opportunity Employer. We hire the best talent regardless of race, creed, color, national origin, ancestry, disability, marital status, sex, age, veteran status or sexual orientation. If you require accommodation at any time during the recruitment process please email accommodationrequests@opentext.com. Applicants have rights under Federal Employment Laws including but not limited to: Family and Medical Leave Act (FLMA) , Equal Employment Opportunity and Employee Polygraph Protection Act
OPENTEXT - THE INFORMATION COMPANY
As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management.
Together Carbonite and Webroot form the SMB and Consumer Division of OpenText. The mission of our joint offering is to make cyber resilience simple, reliable and accessible in the connected world. We foster a thriving, dynamic environment rich with inventive minds and entrepreneurial spirit and our employees are empowered and encouraged to build their careers at OpenText.