Marketing Strategy & Operations Senior Analyst

Posted Sep 25

Podium exists to help local businesses win. Using Podium, local businesses can simplify the way they communicate with their customers—from collecting payments to facilitating online reviews to launching marketing campaigns, and much more.

Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes’ Next Billion Dollar Startups, Forbes’ Cloud 100, the Inc. 5000, and Fast Company’s World’s Most Innovative Companies.

We look for people who are curious, creative and are willing to do the work to be a little better every day. We also embody our company values in all that we do, which always starts with being Customer Obsessed, followed by Be a Founder, Zero Drama, and Enjoy the Ride. Does that sound like you?

The role:

We are seeking a talented and driven Marketing Strategy & Operations Senior Analyst to join our team. This role will play a crucial part in optimizing our marketing system strategies and enhancing operational efficiency.

As a Marketing Strategy & Operations Senior Analyst, you will be responsible for overseeing the strategic and operational aspects of our marketing initiatives. First, you will set up, run, and optimize our marketing automation platform to create a scalable marketing system infrastructure. Second, you will work closely with the SVP of Marketing to manage the marketing budget, lead forecasting processes, and conduct ad hoc strategic analysis that enables the marketing team to successfully meet objectives.

What you will be doing:

  • Manage marketing budget in partnership with SVP of Marketing to ensure efficient allocation of budget to maximize revenue
  • Partner with SVP of Marketing to lead quarterly and annual Marketing forecasting processes and run weekly reporting/pacing meetings, becoming the connective tissue with channel owners or Sales to investigate areas that need attention
  • Partner with marketing team members to identify pain points and alleviate with streamlined processes and tool automation
  • Ensure the marketing team is enabled to measure and analyze their campaigns through self-serve reporting mechanisms
  • Be a MAP/marketing technology SME who provides training, resources, and reusable, standardized program templates for the marketing team
  • Own technical support for the referral program, creating automated processes and implementing improvements where necessary
  • Work closely with other GTM ops, data science, and business applications teams to assist in executing cross-functional, strategic system projects
  • Assist in testing, operationalizing, tracking, and optimizing new channels

What you should have:

  • Ability to think strategically and be solution-oriented
  • Great communication and collaboration skills
  • Analytical chops and knack for extracting actionable insights (Excel, Google Sheets, and SQL skills a plus)
  • Curiosity for how things work and high attentiveness to detail
  • 2-3 years of hands-on Marketo (or related platforms) experience
  • Experience working in Salesforce (or related platforms) and a solid knowledge of the sync between the CRM and MAP
  • Understanding of a B2B SaaS marketing function, funnel, and digital marketing strategies & tactics
  • Technical skills and familiarity with automation tools (e.g. Zapier)
  • Ability to troubleshoot, diagnose, and resolve system issues
  • Love for process design and optimization

Benefits

  • Open and transparent culture - Checkout this video to see what it’s like to work at Podium 
  • Life insurance, long and short-term disability coverage
  • Paid maternity and paternity leave
  • Fertility Benefits
  • Generous vacation time, plus three 4-day summer holiday weekends
  • Excellent medical, dental, and vision benefits
  • 401k Plan
  • Bi-annual swag drops with cool Podium gear and apparel 
  • A stellar HQ (Utah) gym with local professional coaches and classes offered
  • Onsite HQ (Utah) child care center, subsidized for employees
  • Additional benefits for fully remote employees

Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.