Marketing Technology (MarTech) Specialist
Summary
Amazing opportunity to join the Marketing Technology (MarTech) Center of Excellence within Marketing at Cigna, and continue your journey on the cutting-edge of marketing & technology. Our Marketing Technology Specialists report to our Head of MarTech, and help our Marketers across the company reach the right people on the right channel with the right content at the right time — and help them measure the effectiveness. We do this by finding, connecting & tuning the best MarTech.
Responsibilities
Improve existing technologies in our MarTech stack to maximize our return on investment
Find new technologies for our MarTech stack where there are gaps
Configure integrations to connect our MarTech together
Partner with Marketers to document requirements and desired process/workflow, then configure MarTech accordingly
Train our stakeholders on existing and new MarTech
Align with Technology department to constantly improve and make the best decisions
Qualifications
B.S. in Marketing Technology or Digital Marketing;
2-5+ years of relevant experience
Exposure to MarTech areas such content management, marketing automation, customer relationship management/customer data, social media management, digital asset management, personalization or account-based marketing
Meticulous about keeping data organized and clean, and having a “single source of truth"
Analytical mindset that uses data and a return-on-investment approach for decision-making (i.e., prioritizing work that will have the greatest impact on the business)
Great passion for innovation, industry trends and emerging technologies (automation, artificial intelligence, machine learning, etc)
Always curious, with a knack for solving problems
Ability to understand the complexity, yet communicate it simply so that everyone can understand
Enjoys working with people to share expertise (onboarding, training, best practices, guidance, etc)
Passion for continuing to disrupt the healthcare industry to create better health for everyone
Thrives working remote with moderate supervision
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About Cigna
Cigna Corporation exists to improve lives. We are a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. Together, with colleagues around the world, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation. When you work with us, or one of our subsidiaries, you’ll enjoy meaningful career experiences that enrich people’s lives. What difference will you make?
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
Cigna has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.