Mid-senior PPC Specialist

Posted Jul 14

How to become a Mid-senior PPC Specialist at scandiweb eCommerce Expert Team?

We are a very inclusive company with colleagues from over 30 countries across all continents. Our ratio of females is among the highest in the industry. We welcome people from all walks of life who can complete a test by showing their skill and knowledge.

While solid previous experience in PPC, Social advertising, and agency environment in this role, we value your ability to deliver results starting from the test task, and your enthusiasm and openness to embrace new knowledge and processes. Continuous learning and acting on feedback are among our core organizational values.

What are the responsibilities of a Mid-senior PPC Specialist?

As a Mid-senior PPC Specialist, you will be responsible for delivering paid advertising across a variety of client accounts and a range of industries. Reporting to the Paid Media Manager and working closely with other disciplines within the delivery team, you will work on more complex and challenging accounts where a greater level of experience and knowledge is required. You will also help the Paid Media Manager monitor the quality of output and provide leadership, training, and support to our PPC specialists.

Your work will entail working closely with our Key Account Managers (KAM) to provide account reviews, audits, and research, which will form the basis of paid media strategies. You will then work with the Key Account Managers to deliver the strategy and report back to the client. 

Also, you will be responsible for delivering campaigns across a variety of platforms including Google Ads, Microsoft Ads, Facebook, YouTube, Twitter, and LinkedIn as well as native advertising and programmatic networks, so should be thoroughly experienced in the use of a wide range of systems as well as Google Analytics. 

You will be expected to deliver a variety of campaign types including search, display, remarketing, social, and programmatic on a variety of channels including Google’s Network Social ads, and work with Key Account Managers across a variety of publishers. You will also be expected to support other members of the PPC delivery team.

You will help Key Account Managers develop opportunities and new business pitches where appropriate, provide client reporting, and field technical inquiries regarding PPC. Also, you will be required to attend relevant meetings online.

Overall, the following responsibility list includes: 

  • Providing knowledge leadership, training, and support within the Paid Media team;
  • Aiding the Key Account Managers in the creation of paid advertising strategies;
  • Performing client, market, and competitor research and analysis;
  • Delivering paid advertising campaigns in line with the agreed strategy and brief;
  • Analyzing campaign performance and providing recommendations for improving traffic and ROI;
  • Producing insightful client reports that provide feedback on clients’ accounts with recommendations that take into account the wider implications for ROI;
  • Aiding the Paid Media Manager in monitoring the quality of output and providing feedback, along with recommendations for opportunities and growth;
  • Helping drive new and existing paid processes forward to improve the team’s overall efficiency and performance;
  • Keeping up to date on new industry developments and sharing best practices with the digital delivery team;
  • Liaising with clients and attending relevant client meetings where required;
  • Accurately recording all activity in our project management system and meeting given deadlines;
  • Managing own self-development and maintaining an up-to-date and relevant understanding of digital marketing;
  • Helping develop opportunities and new business pitches where appropriate;
  • Collaborating across multi-disciplines, to promote a culture of shared knowledge and understanding;
  • Providing guidance and support to other members of the delivery team;
  • Any other duties as reasonably requested.

What do we expect from you?

  • At least 2 years of recent PPC and Social advertising experience including the management of accounts with large budgets and across a wide range of markets, ideally across EMEA, North America, LATAM, or APAC, in an agency environment;
  • A self-starter and self-learner with strong follow-through orientation and commercial awareness;
  • The ability to work on your initiative with minimal supervision and to spot opportunities and threats in client accounts;
  • Experience in training, motivating, and supporting colleagues;
  • Excellent organizational skills and the ability to juggle multiple tasks and priorities;
  • Experience in using multiple paid advertising platforms;
  • Strong communication skills (written and verbal), interpersonal skills, a positive attitude, and the ability to thrive in a collaborative agency environment;
  • Confident analytical skills and an eye for detail with the ability to produce accurate and insightful reports;
  • Problem-solving skills and adaptability;
  • Strong MS Excel skills and be highly numerate;
  • You should also be Google Ads and Google Analytics certified or working towards it;
  • Demonstrable knowledge and understanding of at least two of the following industries: Finance, Education, eCommerce (Retail), or B2B.

Further career growth for Mid-senior PPC Specialists?

You will get support in career counseling from our HR department as each career path is unique taking into account your personal strengths and ambitions. 

Further professional growth and development can lead you to become a senior, accounts strategist, team lead for one and/or multiple teams, heading a particular practice, and ultimately working with top accounts like Puma, The New York Times, or Läderach.

What is the compensation package of a Mid-senior PPC Specialist at scandiweb?

  • Competitive starting salary relative to the market;
  • Valuable eCommerce experience at the industry leader scandiweb;
  • Exciting travel opportunities;
  • Support for hardware upgrades;
  • Core health insurance coverage and sports bonuses;
  • A diverse multinational team of experts to learn from;
  • Company-covered training and certification;
  • Legendary online and onsite events to celebrate our success together.

Next steps

  • Apply and fill in the application form;
  • Receive the test task and complete it.

Here is what people who joined the Paid Marketing team want to share with you:

"I was looking for a place to learn and grow professionally when I joined scandiweb. I have discovered so much more than that because of the help and direction of my colleagues and managers. I have had an opportunity to start my journey with work on actual clients, acquire new abilities, and take my vocation to a higher level. I have felt supported and empowered to bring my best ideas to the table and collaborate with my coworkers to make them a reality since day one. 

scandiweb is committed to supporting our personal and professional development by providing opportunities for mentorship, team-building activities, and training. Being a part of such a dynamic and inclusive team makes me proud. 

As a Senior PPC Strategist, I now enjoy working with Scouting America, Sportland, Magellan Motorcycle Tours, and other clients to establish a strong online presence and increase revenue."

Violetta Danilkovich, Senior PPC Strategist, Poland. Joined the company on 12/13/2021

About scandiweb

We are an organization with established expertise and traditions focusing on eCommerce since 2003. Our expert team engineering and business strength make us the choice of brands such as Samsung, Puma, and New York Times.

We have established and proven processes for those who join us to boost your professional growth, understand enterprise delivery practice, and keep you in a resourceful state connected with your team.